MVee Media - SEO and PPC Advertising Marketing Agency London

CBD SEO: Your 2023 Guide To Thrive in a Regulated Market

Mastering Google’s Rules: Boosting CBD SEO Visibility Despite Limits

Welcome to the intriguing world of CBD, where innovation and wellness converge in an industry marked by strict regulations. As a CBD entrepreneur, you’re no stranger to the challenges that come with promoting a product as promising as it is polarizing. In this guide, we dive deep into the intricate web of CBD SEO—a strategic key to achieving online success in an ever-evolving regulatory landscape.

For entrepreneurs like you, the journey in the CBD realm is one of immense potential and significant obstacles. While the market for cannabidiol, or CBD, has experienced explosive growth, it has also faced intense scrutiny and stringent advertising regulations. The undeniable healing potential of CBD is clear, but the path to sharing it with the world is laden with hurdles.

One of the most formidable challenges in the CBD industry is the paradox between the undeniable demand for CBD products and the strict regulations that govern their promotion. Consumers actively seek CBD solutions for various ailments and wellness needs. Still, advertising these products on mainstream platforms is like navigating a complex maze. This regulatory conundrum has left many CBD businesses grappling with limited marketing options.

In an era where giants like Google Ads and Microsoft Ads have closed their doors to CBD advertising due to restrictions, there’s a single potent tool at your disposal: CBD SEO. In this article, we’ll unveil why it’s not just a strategy but an absolute imperative for your CBD business’s success.

Unlocking the Potential of CBD

CBD, short for cannabidiol, is like a shining star in the world of cannabis. Its non-intoxicating charm has sparked a wellness movement. But here’s the catch – advertising this amazing elixir on popular platforms is like going into a restricted zone. Regulations have created a confusing situation for CBD marketing, pushing businesses into unfamiliar territory.

SEO: Navigating the Regulatory Landscape

In the midst of a storm of regulations, where traditional advertising giants shut their doors tight, CBD SEO becomes your unwavering guiding light. It’s not just about bringing in more visitors; it’s about building your digital empire. As interest in CBD continues to rise, your website needs to go through a significant transformation, becoming the guiding lighthouse that draws in potential customers. CBD SEO is your reliable guarantee that your website stands tall, ready to offer the information that eager seekers are looking for.

Google’s Dominance: How the Search Giant Thrives

Imagine this: Your website proudly displayed on the top of Google’s search results, like a shining star, drawing in users who are eagerly searching for CBD products. It’s the ultimate success, right? But here’s the twist – the platform where you want to stand out has some strict rules when it comes to advertising CBD. That’s where the incredible magic of CBD SEO comes in, showing you a clear path to success, without getting tangled up in advertising restrictions.

The Unseen Hand: Search Engine Optimization for CBD Products

In an industry filled with complex regulations, they are the expert guides, boldly navigating uncharted territory. Their knowledge goes beyond regular optimization; they have a deep understanding of the intricate world of CBD regulations, keywords, and market trends. With this expertise, they become the reliable and effective captains steering your ship through the challenging waters of regulation.

Navigating the CBD SEO Waters: Seeking Expert Guidance

Hiring a CBD SEO expert is like having an experienced captain at the helm of your ship. They bring a wealth of experience, skillfully navigating through challenges, potential regulatory obstacles, and unexpected turns. Beyond that, they are guardians of your most valuable asset – time. By entrusting them to oversee your online presence, you gain the freedom to focus on growing your business while they keep your digital presence strong and compliant.

Picture this: MVee Media, an agency wholly committed to mastering the complex world of CBD SEO. In an arena where even giants proceed with caution, agencies like MVee Media stand as unsung heroes. They bring together a team of experts, from SEO virtuosos to skilled content creators, all deeply immersed in the craft of navigating the intricate CBD regulatory landscape.

Why MVee Media?

MVee Media isn’t just a strategic partner; it’s your clandestine weapon. Armed with knowledge, skills, and, most importantly, extensive experience, they take on the unique challenges of CBD SEO with aplomb. Their arsenal comprises tailored strategies aligned with your CBD business objectives, ensuring you soar above competitors. It’s not merely about SEO; it’s about the creation and execution of strategies that undeniably work.

Seizing the Organic Ad-vantage

In the ever-evolving landscape of the CBD industry, the undeniable might of CBD SEO stands as an irrefutable truth. As we navigate this terrain of rules and limitations, it becomes clear that mastering the foundational principles and crafting a winning strategy marks your initial stride toward digital dominance. Prepare yourself for a remarkable journey that leads to unquestioned supremacy, where the throne of organic SEO awaits your ascendancy. Embrace the limitless possibilities that CBD SEO has to offer and place your trust in MVee Media as your unwavering guiding force.

It’s not merely about achieving success; it’s about staking your claim to sovereignty in a meticulously regulated world. In a domain where every click, every keyword, and every optimization counts, MVee Media empowers you to transcend the boundaries and redefine what’s possible. Together, we’ll explore uncharted territories, capitalize on emerging trends, and create a digital empire that stands the test of time.

Our team of seasoned experts, each a master of their craft, is dedicated to unraveling the complexities of CBD SEO. From the intricate dance of keywords to the strategic choreography of content, we’re here to ensure your online presence thrives amidst the challenges and triumphs of the CBD industry.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

Mapping Universal Analytics Custom Events to GA4

Google Tag Manager: Server Side Tagging

Website Tracking with GA4 and GTM: Unlocking the Power of Server-Side Tagging

In the ever-changing digital landscape, businesses must stay ahead of the game. That’s why we’re diving head-first into the waters of server-side tagging for Google Analytics 4 (GA4) and Google Tag Manager (GTM). In this article, we’ll look at why server-side tagging is important for the future, tips, and actionable steps for implementation to optimize your web performance and data collection in a fully privacy-proof compliant environment. 

The Intricacies of Server-Side Tagging

Understanding Server-Side Tagging

Let’s get our feet wet by understanding what server-side tagging is. In a nutshell, it’s a process where the tag execution happens on the server instead of the client’s browser. Sounds simple enough, right? But wait, there’s more! 

Server-side tagging is no one-trick pony. The magic truly unfolds when we see its countless benefits in action. It’s not just about doing things differently; it’s about doing them better.

A Turbo-Charged Performance

With server-side tagging, it’s like giving your website an energy drink. It reduces the amount of JavaScript that needs to run in the user’s browser, leading to a faster page load times. This not only improves the user experience on your website but can also increase engagement and conversions. It’s like hitting two birds with one stone!

Spot-On Data Accuracy

Accuracy is key when it comes to data collection. Server-side tagging helps bypass ad blockers and browser restrictions that can prevent client-side tags from fully capturing user behavior. It’s like having a backstage pass to your user’s actions.

Enhanced Data Security

Who doesn’t want a higher level of data security? With server-side tagging, you’re the boss of your data. You can control which data gets sent to which vendors and make sure that sensitive information doesn’t get shared unnecessarily. It’s like having a guard dog for your data.

Unrivaled Flexibility

Server-side tagging is like a yoga master – it’s all about flexibility. You have more options for manipulating the data before it gets sent to the endpoint. Plus, you can implement custom logic based on the data you receive from the client.

Less Dependency on Developers

Once the server-side tagging setup is done, marketers can make changes using the GTM interface, which reduces the need for developer resources for each minor change. It’s like having an autopilot for your tagging needs.

Adherence to Data Privacy Compliance

Server-side tagging can help with privacy regulation compliance. You can manage all tags and data centrally and have better control over what information is shared with third-party services. It’s like having a privacy shield for your website.

Mitigating Browser Limitations

As browsers continue to tighten their rules around cookies and user tracking, server-side tagging can help mitigate these changes. It’s like having a secret tunnel to bypass these restrictions.

If all this overwhelmed you, get in touch with us today to get support from our experts.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

Digital Marketing Agency - On Page Optimization Guide - MVee Media

Best WordPress Plugins You Must Have: 2023

Our Top 5 WordPress Plugins


When it comes to building a successful WordPress website, choosing the right plugins is crucial. With the vast selection of plugins available, it can be overwhelming to know which ones to use. That’s why we’ve put together a list of our top reviewed plugins that we believe are essential for any WordPress site.

Elementor (Pro)

Elementor is a popular drag-and-drop page builder that allows you to create professional-looking designs without any coding skills. The free version is great, but upgrading to Elementor Pro unlocks even more features and functionality, such as theme building, WooCommerce integration, and advanced widgets. It’s an excellent tool for anyone who wants to design their website with ease.

Gravity Forms

Gravity Forms is a powerful form builder plugin that allows you to create custom forms for your website, such as contact forms, surveys, and quizzes. With its intuitive drag-and-drop interface, you can easily build complex forms in minutes. Gravity Forms also integrates with popular third-party services like Mailchimp, PayPal, and Salesforce.

Amelia Booking

If you run a service-based business, Amelia Booking is a must-have WordPress plugin for you. It is an appointment booking plugin that helps you manage your appointments, customers, and payments.

With Amelia Booking, you can create customizable booking forms, set up different services and staff members, and accept online payments. This plugin is perfect for businesses such as spas, salons, medical clinics, and any other business that relies on appointments.


WP-Rocket is a premium caching plugin that can speed up your website by compressing files, minimizing code, and caching pages. It also includes features such as lazy loading, database optimization, and image optimization, which can further improve your site’s performance. With WP-Rocket, you can improve your website’s speed without any technical knowledge.


RankMath is a popular SEO plugin that helps you optimize your website for search engines. It includes features such as keyword analysis, XML sitemaps, schema markup, and more. RankMath is also beginner-friendly, making it a great option for those who are new to SEO.


Sucuri is a security plugin that helps protect your website from malware, hacks, and other security threats. It includes features such as firewall protection, malware scanning, and blacklist monitoring. With Sucuri, you can have peace of mind knowing that your website is secure.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

Digital Marketing Agency - On Page Optimization Guide - MVee Media

Why Your Website Needs an SSL Certificate in 2024

Have you ever noticed the little padlock icon in your browser’s address bar when visiting certain websites? That lock symbol indicates that the site is secured with an SSL (Secure Sockets Layer) certificate. An SSL certificate encrypts the data transmitted between the website and your browser, safeguarding sensitive information like login credentials, personal details, and financial data from prying eyes.

In today’s digital landscape, where cyber threats lurk around every corner, having a website without an SSL certificate is akin to leaving your front door wide open, inviting malicious actors to snoop on your visitors’ private information.

But beyond the crucial security aspect, an SSL certificate also plays a pivotal role in enhancing your website’s credibility, user experience, and search engine rankings. Let’s delve deeper into SSL certificates and uncover why securing your online presence with this digital gatekeeper is an absolute must.

What is an SSL certificate?

An SSL certificate is a digital credential issued by a trusted Certificate Authority (CA) that establishes an encrypted connection between a web server and a client’s web browser. When a visitor attempts to access a website secured with an SSL certificate, the certificate facilitates a seamless and secure “handshake” process.

During this intricate exchange, the website’s SSL certificate is authenticated, and a unique session key is generated to encrypt all data transmitted throughout that session. This encryption process transforms the data into an indecipherable string of characters, rendering it virtually impenetrable to cyber criminals who may attempt to intercept or eavesdrop on the communication.

SSL certificates leverage robust cryptographic algorithms and complex mathematical functions to ensure the highest levels of data protection, making it virtually impossible for unauthorized parties to decipher the encrypted information. This bulletproof security is particularly crucial when handling sensitive data such as login credentials, credit card numbers, personal identification details, and confidential business information.

Without an SSL certificate, this data would traverse the internet as plain, unencrypted text, leaving it vulnerable to interception and exploitation by malicious actors.

Why an SSL Certificate is important?

The importance of an SSL certificate cannot be overstated in today’s digital age, where cyber threats are constantly evolving and data breaches can have devastating consequences. Securing your website with an SSL certificate is no longer just a best practice, but an essential requirement for any online business or platform that handles sensitive information. Here are some of the key reasons why having an SSL certificate is critical:

  1. Ironclad data security: As mentioned earlier, SSL encryption ensures that all data transmitted between your website and visitors’ browsers is protected from unauthorized access, man-in-the-middle attacks, and other nefarious activities. This is especially crucial when dealing with e-commerce transactions, online banking, or any other sensitive data exchange.
  2. Elevated credibility and trust: The presence of the padlock icon and “HTTPS” prefix in the browser’s address bar serves as a visual cue that your website is secure, instilling confidence and trust in your visitors. In an era where cyber threats are rampant, this added layer of assurance can make a significant difference in conversion rates and customer loyalty.
  3. Improved search engine rankings: Search engines like Google have been actively promoting secure websites by giving them a higher ranking in search results. This move is part of a broader effort to create a safer and more secure online experience for users. By implementing an SSL certificate, you can potentially improve your website’s visibility and organic search traffic.

How to get an SSL Certificate and additional benefits

Obtaining an SSL certificate has become increasingly accessible in recent years, thanks to various providers and options available. Traditional SSL certificates were often purchased from trusted Certificate Authorities (CAs) like DigiCert, Sectigo, or GoDaddy, among others. However, with the rise of cloud-based services and the growing emphasis on web security, several providers now offer free SSL certificates as part of their hosting or content delivery network (CDN) packages.

For instance, Cloudflare, a leading CDN and security provider, offers free SSL certificates as part of their basic plan, making it easier for website owners to secure their online presence without incurring additional costs. Similarly, hosting providers like GoDaddy and Bluehost frequently bundle free SSL certificates with their hosting plans, simplifying the process of implementing encryption for their customers.

Regardless of whether you opt for a free or paid SSL certificate, the installation process typically involves generating a Certificate Signing Request (CSR) from your web server and submitting it to the Certificate Authority. Once the CA verifies your domain ownership and organization details, they will issue the SSL certificate, which you can then install on your web server, enabling end-to-end encryption for your website.

In addition to the core benefits of data security, trust, and improved search rankings, implementing an SSL certificate can also yield several other advantages, such as:

  1. Increased conversion rates: Studies have consistently shown that websites secured with SSL certificates tend to have higher conversion rates, as visitors feel more confident in sharing their personal and financial information on a secure platform.
  2. Compliance with industry standards: Many regulatory bodies and industry standards, such as the Payment Card Industry Data Security Standard (PCI DSS), mandate the use of SSL encryption for websites handling sensitive data, particularly those involved in e-commerce or financial transactions.
  3. Future-proofing your website: With the ever-increasing emphasis on online security and privacy, it’s anticipated that major browsers and search engines will continue to prioritize and potentially penalize websites without proper encryption in the future. Implementing an SSL certificate now can help ensure your website remains compliant and competitive in the long run.

Interesting facts about SSL Certificates

While an SSL certificate has always been crucial for safeguarding sensitive data, its importance has been further amplified by its impact on search engine rankings. In an effort to create a more secure online environment, Google has been actively promoting the adoption of HTTPS (HTTP over SSL/TLS) as a ranking signal in its search algorithms.

As early as 2014, Google announced that it would start giving a slight ranking boost to websites secured with SSL certificates, as part of its ongoing commitment to web security. This initial push was aimed at encouraging website owners to implement encryption, thereby protecting user privacy and building a more trustworthy internet ecosystem.

Fast forward to 2017, and Google doubled down on its stance by explicitly stating that HTTPS is a ranking signal across all websites, not just those handling sensitive data. This move sent a clear message to webmasters: securing your site with an SSL certificate is no longer just a best practice; it’s a necessity if you want to remain competitive in search engine rankings.

Furthermore, in 2018, Google took its stance on HTTPS even further by marking all HTTP websites as “not secure” in its Chrome browser. This visual warning effectively serves as a deterrent for users, discouraging them from visiting unencrypted websites and potentially exposing themselves to security risks.

While the exact weight of HTTPS as a ranking factor in Google’s algorithm remains undisclosed, numerous case studies and experiments have demonstrated a noticeable ranking boost for websites that have migrated to HTTPS, all other factors being equal. This underscores the growing importance of SSL certificates not just for security purposes but also for optimizing your website’s visibility and organic search traffic.

The widespread adoption of SSL certificates has been fueled not only by the security benefits and search engine incentives but also by remarkable industry statistics that underscore their impact. According to recent surveys, a staggering 84% of consumers stated that they would abandon a purchase if data was sent over an unsecured connection. This statistic alone highlights the pivotal role SSL encryption plays in fostering consumer trust and driving e-commerce success.

Furthermore, research conducted by leading cybersecurity firms has revealed alarming trends in cyber attacks targeting websites without proper encryption. In 2021 alone, over 60% of reported data breaches involved unencrypted websites, exposing sensitive customer data and inflicting substantial financial and reputational damage on the affected businesses.

Interestingly, the surge in remote work and online transactions during the COVID-19 pandemic has further accelerated the demand for SSL certificates. As more businesses shifted their operations online, the need for secure digital channels became paramount, driving a 20% increase in SSL certificate issuance compared to pre-pandemic levels.

Another compelling aspect of SSL certificates is their role in fostering regulatory compliance. Industries such as healthcare, finance, and e-commerce are subject to stringent data protection regulations, including HIPAA, PCI-DSS, and GDPR, among others. Failure to comply with these regulations can result in hefty fines and legal repercussions. Implementing an SSL certificate is often a mandatory requirement for achieving compliance, underscoring its significance in the broader cybersecurity landscape.

With cyber threats becoming increasingly sophisticated and the online landscape evolving rapidly, the importance of SSL certificates is only expected to grow. As such, incorporating this essential security measure into your website’s infrastructure should be a top priority for any business operating in the digital realm.

Contact us today to see how we can offer you and your business, one of the most secure managed environments, that include Free SSL certificates for life.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.