Mapping Universal Analytics Custom Events to GA4

Server Side Tagging

by Search Engine OptimizationTechnical SEO

Website Tracking with GA4 and GTM: Unlocking the Power of Server-Side Tagging

In the ever-changing digital landscape, businesses must stay ahead of the game. That’s why we’re diving head-first into the waters of server-side tagging for Google Analytics 4 (GA4) and Google Tag Manager (GTM). In this article, we’ll look at why server-side tagging is important for the future, tips, and actionable steps for implementation to optimize your web performance and data collection in a fully privacy-proof compliant environment. 

The Intricacies of Server-Side Tagging

Understanding Server-Side Tagging

Let’s get our feet wet by understanding what server-side tagging is. In a nutshell, it’s a process where the tag execution happens on the server instead of the client’s browser. Sounds simple enough, right? But wait, there’s more! 

Server-side tagging is no one-trick pony. The magic truly unfolds when we see its countless benefits in action. It’s not just about doing things differently; it’s about doing them better.

A Turbo-Charged Performance

With server-side tagging, it’s like giving your website an energy drink. It reduces the amount of JavaScript that needs to run in the user’s browser, leading to a faster page load times. This not only improves the user experience on your website but can also increase engagement and conversions. It’s like hitting two birds with one stone!

Spot-On Data Accuracy

Accuracy is key when it comes to data collection. Server-side tagging helps bypass ad blockers and browser restrictions that can prevent client-side tags from fully capturing user behavior. It’s like having a backstage pass to your user’s actions.

Enhanced Data Security

Who doesn’t want a higher level of data security? With server-side tagging, you’re the boss of your data. You can control which data gets sent to which vendors and make sure that sensitive information doesn’t get shared unnecessarily. It’s like having a guard dog for your data.

Unrivaled Flexibility

Server-side tagging is like a yoga master – it’s all about flexibility. You have more options for manipulating the data before it gets sent to the endpoint. Plus, you can implement custom logic based on the data you receive from the client.

Less Dependency on Developers

Once the server-side tagging setup is done, marketers can make changes using the GTM interface, which reduces the need for developer resources for each minor change. It’s like having an autopilot for your tagging needs.

Adherence to Data Privacy Compliance

Server-side tagging can help with privacy regulation compliance. You can manage all tags and data centrally and have better control over what information is shared with third-party services. It’s like having a privacy shield for your website.

Mitigating Browser Limitations

As browsers continue to tighten their rules around cookies and user tracking, server-side tagging can help mitigate these changes. It’s like having a secret tunnel to bypass these restrictions.

If all this overwhelmed you, get in touch with us today to get support from our experts.

Digital Marketing Agency - On Page Optimization Guide - MVee Media

Best WordPress Plugins You Must Have: 2023

by Local SEOOn Page SEOSearch Engine OptimizationTechnical SEO

Our Top 5 WordPress Plugins

Introduction

When it comes to building a successful WordPress website, choosing the right plugins is crucial. With the vast selection of plugins available, it can be overwhelming to know which ones to use. That’s why we’ve put together a list of our top reviewed plugins that we believe are essential for any WordPress site.

Elementor (Pro)

Elementor is a popular drag-and-drop page builder that allows you to create professional-looking designs without any coding skills. The free version is great, but upgrading to Elementor Pro unlocks even more features and functionality, such as theme building, WooCommerce integration, and advanced widgets. It’s an excellent tool for anyone who wants to design their website with ease.

Gravity Forms

Gravity Forms is a powerful form builder plugin that allows you to create custom forms for your website, such as contact forms, surveys, and quizzes. With its intuitive drag-and-drop interface, you can easily build complex forms in minutes. Gravity Forms also integrates with popular third-party services like Mailchimp, PayPal, and Salesforce.

Amelia Booking

If you run a service-based business, Amelia Booking is a must-have WordPress plugin for you. It is an appointment booking plugin that helps you manage your appointments, customers, and payments.

With Amelia Booking, you can create customizable booking forms, set up different services and staff members, and accept online payments. This plugin is perfect for businesses such as spas, salons, medical clinics, and any other business that relies on appointments.

WP-Rocket

WP-Rocket is a premium caching plugin that can speed up your website by compressing files, minimizing code, and caching pages. It also includes features such as lazy loading, database optimization, and image optimization, which can further improve your site’s performance. With WP-Rocket, you can improve your website’s speed without any technical knowledge.

RankMath

RankMath is a popular SEO plugin that helps you optimize your website for search engines. It includes features such as keyword analysis, XML sitemaps, schema markup, and more. RankMath is also beginner-friendly, making it a great option for those who are new to SEO.

Sucuri

Sucuri is a security plugin that helps protect your website from malware, hacks, and other security threats. It includes features such as firewall protection, malware scanning, and blacklist monitoring. With Sucuri, you can have peace of mind knowing that your website is secure.

Digital Marketing Agency - On Page Optimization Guide - MVee Media

Why Your Website Needs an SSL Certificate

by Technical SEO

Why You Need an SSL Certificate for Your Website

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Or maybe you’ve seen a small lock symbol in the upper left corner of your browser? What do these things mean?

MVee Media - SEO and PPC Advertising Marketing Agency London

What is an SSL Certificate?

SSL stands for Secure Sockets Layer, and it’s a security protocol that encrypts data sent between a website and a visitor’s browser. This means that any information you enter on a website with an SSL certificate, such as your name, address, or credit card number, is protected from being intercepted by hackers.

Why is an SSL Certificate Important?

There are many reasons why an SSL certificate is important for your website. Here are a few of the most important:

  • Security: An SSL certificate encrypts data sent between your website and visitors’ browsers, so it helps to protect your visitors’ personal information from being intercepted by hackers.
  • SEO: Google and other search engines now give preference to websites that have an SSL certificate. This means that having an SSL certificate can help your website rank higher in search results.
  • Trust: A small lock symbol in the address bar of your browser is a visual cue that tells visitors that your website is secure. This can help to build trust with visitors and encourage them to do business with you.

How to Get an SSL Certificate

There are many different companies that offer SSL certificates. Cloudflare, for example, offers Free SSL with their Free Plan, which is widely available nowadays. This means that you can secure your website with SSL encryption without any additional cost. While some SSL certificates may still require a purchase, the availability of free SSL options has made it more accessible for website owners to enhance their security. Once you have obtained an SSL certificate, regardless of whether it’s free or purchased, you will need to install it on your website’s web server.

MVee Media offers a variety of cloud hosting services, including SSL certificates. We can help you choose the right SSL certificate for your website and install it on your web server. We also offer a variety of other security services to help keep your website safe. To learn more about SSL certificates or to get started with a cloud hosting plan from MVee Media, contact us today. We would be happy to help you keep your website secure and protect your visitors' personal information.

Here are some additional benefits of having an SSL certificate for your website:

  • Increased customer conversion rates: Studies have shown that websites with SSL certificates have higher customer conversion rates than websites without SSL certificates.
  • Improved website reputation: An SSL certificate can help to improve your website’s reputation and make it more trustworthy in the eyes of visitors.
  • Reduced risk of data breaches: An SSL certificate can help to reduce the risk of data breaches by encrypting data sent between your website and visitors’ browsers.

If you’re serious about protecting your website and your visitor’s personal information, then you need to get an SSL certificate. Contact MVee Media today to learn more about how we can help you keep your website secure.