MVee Media - SEO and PPC Advertising Marketing Agency London

CBD SEO: Your 2023 Guide To Thrive in a Regulated Market

by Local SEOOn Page SEOSearch Engine OptimizationTechnical SEO

Mastering Google’s Rules: Boosting CBD SEO Visibility Despite Limits

Welcome to the intriguing world of CBD, where innovation and wellness converge in an industry marked by strict regulations. As a CBD entrepreneur, you’re no stranger to the challenges that come with promoting a product as promising as it is polarizing. In this guide, we dive deep into the intricate web of CBD SEO—a strategic key to achieving online success in an ever-evolving regulatory landscape.

For entrepreneurs like you, the journey in the CBD realm is one of immense potential and significant obstacles. While the market for cannabidiol, or CBD, has experienced explosive growth, it has also faced intense scrutiny and stringent advertising regulations. The undeniable healing potential of CBD is clear, but the path to sharing it with the world is laden with hurdles.

One of the most formidable challenges in the CBD industry is the paradox between the undeniable demand for CBD products and the strict regulations that govern their promotion. Consumers actively seek CBD solutions for various ailments and wellness needs. Still, advertising these products on mainstream platforms is like navigating a complex maze. This regulatory conundrum has left many CBD businesses grappling with limited marketing options.

In an era where giants like Google Ads and Microsoft Ads have closed their doors to CBD advertising due to restrictions, there’s a single potent tool at your disposal: CBD SEO. In this article, we’ll unveil why it’s not just a strategy but an absolute imperative for your CBD business’s success.

Unlocking the Potential of CBD

CBD, short for cannabidiol, is like a shining star in the world of cannabis. Its non-intoxicating charm has sparked a wellness movement. But here’s the catch – advertising this amazing elixir on popular platforms is like going into a restricted zone. Regulations have created a confusing situation for CBD marketing, pushing businesses into unfamiliar territory.

SEO: Navigating the Regulatory Landscape

In the midst of a storm of regulations, where traditional advertising giants shut their doors tight, CBD SEO becomes your unwavering guiding light. It’s not just about bringing in more visitors; it’s about building your digital empire. As interest in CBD continues to rise, your website needs to go through a significant transformation, becoming the guiding lighthouse that draws in potential customers. CBD SEO is your reliable guarantee that your website stands tall, ready to offer the information that eager seekers are looking for.


Google’s Dominance: How the Search Giant Thrives

Imagine this: Your website proudly displayed on the top of Google’s search results, like a shining star, drawing in users who are eagerly searching for CBD products. It’s the ultimate success, right? But here’s the twist – the platform where you want to stand out has some strict rules when it comes to advertising CBD. That’s where the incredible magic of CBD SEO comes in, showing you a clear path to success, without getting tangled up in advertising restrictions.

The Unseen Hand: Search Engine Optimization for CBD Products

In an industry filled with complex regulations, they are the expert guides, boldly navigating uncharted territory. Their knowledge goes beyond regular optimization; they have a deep understanding of the intricate world of CBD regulations, keywords, and market trends. With this expertise, they become the reliable and effective captains steering your ship through the challenging waters of regulation.

Navigating the CBD SEO Waters: Seeking Expert Guidance

Hiring a CBD SEO expert is like having an experienced captain at the helm of your ship. They bring a wealth of experience, skillfully navigating through challenges, potential regulatory obstacles, and unexpected turns. Beyond that, they are guardians of your most valuable asset – time. By entrusting them to oversee your online presence, you gain the freedom to focus on growing your business while they keep your digital presence strong and compliant.

Picture this: MVee Media, an agency wholly committed to mastering the complex world of CBD SEO. In an arena where even giants proceed with caution, agencies like MVee Media stand as unsung heroes. They bring together a team of experts, from SEO virtuosos to skilled content creators, all deeply immersed in the craft of navigating the intricate CBD regulatory landscape.

Why MVee Media?

MVee Media isn’t just a strategic partner; it’s your clandestine weapon. Armed with knowledge, skills, and, most importantly, extensive experience, they take on the unique challenges of CBD SEO with aplomb. Their arsenal comprises tailored strategies aligned with your CBD business objectives, ensuring you soar above competitors. It’s not merely about SEO; it’s about the creation and execution of strategies that undeniably work.

Seizing the Organic Ad-vantage

In the ever-evolving landscape of the CBD industry, the undeniable might of CBD SEO stands as an irrefutable truth. As we navigate this terrain of rules and limitations, it becomes clear that mastering the foundational principles and crafting a winning strategy marks your initial stride toward digital dominance. Prepare yourself for a remarkable journey that leads to unquestioned supremacy, where the throne of organic SEO awaits your ascendancy. Embrace the limitless possibilities that CBD SEO has to offer and place your trust in MVee Media as your unwavering guiding force.

It’s not merely about achieving success; it’s about staking your claim to sovereignty in a meticulously regulated world. In a domain where every click, every keyword, and every optimization counts, MVee Media empowers you to transcend the boundaries and redefine what’s possible. Together, we’ll explore uncharted territories, capitalize on emerging trends, and create a digital empire that stands the test of time.

Our team of seasoned experts, each a master of their craft, is dedicated to unraveling the complexities of CBD SEO. From the intricate dance of keywords to the strategic choreography of content, we’re here to ensure your online presence thrives amidst the challenges and triumphs of the CBD industry.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
MVee Media - SEO and PPC Advertising Marketing Agency London

5 Effective Strategies to Improve Your Search Rankings

by with No Comment Local SEOOn Page SEOSearch Engine Optimization

5 Effective Strategies to Improve Your Search Rankings

Every small business owner knows the importance of visibility. Imagine having a high-street shop hidden in an alley, no passerby would notice it, let alone step in to browse your products or services. The same principle applies to your online business. Your website may offer exceptional products or services but if it’s buried deep in the search results, potential customers will struggle to find you.

In this article, we’re going to explore ’10 Effective Strategies to Improve Your Search Rankings’. These strategies, when properly implemented, can help you claw your way up the search engine results, making your business more visible to potential customers. Whether you’re a seasoned webmaster or a small business owner just getting started with SEO, this guide will provide you with actionable strategies to improve your search rankings. You will learn how to target the right keywords, create high-quality content, optimize your meta tags, and much more. So, let’s dive in and start boosting your online visibility with MVee Media, your trusted partner in digital marketing.
In this article, we’re going to explore ’10 Effective Strategies to Improve Your Search Rankings’. These strategies, when properly implemented, can help you claw your way up the search engine results, making your business more visible to potential customers. Whether you’re a seasoned webmaster or a small business owner just getting started with SEO, this guide will provide you with actionable strategies to improve your search rankings. You will learn how to target the right keywords, create high-quality content, optimize your meta tags, and much more. So, let’s dive in and start boosting your online visibility with MVee Media, your trusted partner in digital marketing.

Why is SEO Important?

In today’s digital age, online visibility is a key factor in business success. A higher ranking in search results translates to more visibility for your website, and consequently, more opportunities to attract prospective customers and generate leads and sales.

SEO is also a cost-effective marketing strategy. Unlike paid advertising, organic search traffic is free, making SEO a great option for small businesses with limited advertising budgets.

Moreover, SEO not only helps you attract traffic but also targets quality traffic. By optimizing your website for the keywords your target audience is searching for, you can attract visitors who are genuinely interested in your products or services.

SEO also enhances the user experience, making your website more user-friendly and easier to navigate. Search engines prioritize websites that provide a high-quality user experience, further boosting your rankings.

Finally, SEO can give your business a competitive edge. Many small businesses are yet to fully leverage the benefits of SEO. By prioritizing SEO, you can stay ahead of your competitors and establish your business as a leader in your industry.

In the next sections, we will delve into the specific strategies you can use to improve your search rankings and increase your online visibility. With MVee Media, you can expect innovative, proven strategies that deliver results. Stay tuned!

1. Keyword Research and Optimization

Keyword Research and Optimization. This strategy revolves around understanding and utilizing the language your potential customers use when searching for your products or services online.

Understanding Keyword Relevance

Keyword relevance is crucial in improving your search engine ranking. The trick is to identify the words or phrases your customers use when searching for your products or services. This could be anything from ‘flowers online’ to ‘plumbing services in [your city]’. The more relevant your keywords, the more likely your website is to rank higher in search results. Keep in mind that the relevance of your keywords also applies to your meta tags and image alt tags.

Long-tail Keywords

Long-tail keywords are longer, more specific keyword phrases that visitors are more likely to use when they’re closer to making a purchase or when they’re using voice search. They are a golden opportunity to drive targeted traffic to your site. For instance, instead of using the keyword phrase ‘coffee shop’, a more specific long-tail keyword could be ‘best arabica coffee shop in Brooklyn’.

Keyword Placement

Once you’ve identified your keywords, the next step is placing them strategically within your content. Incorporate them naturally into your page titles, headings, URL, and throughout your content. However, be cautious not to overuse your keywords as this can lead to keyword stuffing, which search engines penalize. Remember, your content should still read naturally and be user-friendly.

Implementing these keyword research and optimization strategies can significantly boost your search engine rankings, ultimately leading to increased online visibility for your business. Stay tuned for more effective strategies to improve your search rankings with MVee Media.

2. Quality Content Creation

In the grand scheme of SEO, content is king. High-quality, relevant, and authoritative content can dramatically improve your search rankings and make your website more appealing to both users and search engines.

The Importance of Relevant, Authoritative Content

As a small business owner, your goal should be to provide valuable information that addresses the needs and interests of your target audience. This involves creating content that is not only rich in relevant keyword phrases, but also provides real value to your readers.

For instance, if you’re a local bakery, you might create a blog post about different types of bread and their health benefits. Not only would this target relevant keywords like “bread types” and “health benefits of bread,” it would also provide valuable information that your customers are likely interested in.

Authoritative content is also crucial in improving your search rankings. This involves creating content that showcases your expertise, authority, and trustworthiness in your field. By strategically linking to reputable sources and providing additional, useful information, you can position your business as a trusted authority. This not only improves your search rankings, but also builds trust with your audience, ultimately driving more traffic and leads to your business.

Regularly Updating Your Content

Another key strategy in improving your search rankings is regularly updating your content. Search engines like fresh content. Regularly updated content is viewed as an indicator of a site’s relevancy, so be sure to keep it fresh.

This doesn’t necessarily mean you have to create new content all the time. Sometimes, updating an existing blog post with new information or insights can be just as effective. At MVee Media, we recommend auditing your content on a set schedule (semesterly, for example) and making updates as needed.

You could also consider adding a blog to your website. Regular blog posts not only provide fresh, updated content, but also give you an opportunity to target specific keywords and topics related to your business.

In conclusion, quality content creation is an invaluable strategy in improving your search rankings. By creating relevant, authoritative content and regularly updating it, you can significantly improve your online visibility and drive more leads and sales to your business. Stay tuned as we delve into more strategies to boost your search rankings with MVee Media.

3. Optimizing Meta Tags

Now that you’ve learned the importance of creating quality content and utilizing keywords effectively, it’s time to explore the third strategy to improve your search rankings: optimizing meta tags.

Meta tags, often overlooked, are an essential part of your SEO strategy. These HTML tags provide information about your website to search engines and website visitors. As a hidden powerhouse, they can significantly influence your website’s search engine rankings and click-through rates.

Title Metadata

The title metadata, or the title tag, is arguably the most crucial meta tag for SEO. It appears in the top bar of your browser and as the headline in search engine results. It gives both users and search engines an insight into what your page content is about.

The best title tags are concise, around 50-60 characters, and contain the primary keyword related to the page content. For instance, if you own a bakery in New York, a well-optimized title tag could be “Best Bakery in New York | Freshly Baked Goodies | YourBakeryName”.

Remember, each page on your website should have a unique title tag that accurately describes the page’s content. This can significantly improve your search visibility and help search engines understand your site better.

Description Metadata

Description metadata, or meta description, is a brief summary of your page content that appears below the title in search engine results. It’s your opportunity to sell your content to users and entice them to click through to your site.

A compelling meta description should be around 150-160 characters, include your primary keyword, and provide a clear, concise summary of your page content. Keep it relevant and enticing to encourage users to click on your page.

Keyword Metadata

Keyword metadata refers to the list of keywords relevant to the page’s content. Although it’s no longer a direct ranking factor due to past abuses, it doesn’t hurt to add them.

When crafting your keyword metadata, include a variety of phrases that a user might search for when looking for your content. As a general rule, aim for 3-7 phrases with each phrase consisting of 1-4 words.

For instance, if your page is about cloud hosting services, your keyword metadata could include phrases like “cloud hosting”, “best cloud hosting services”, and “affordable cloud hosting.

By optimizing your title, description, and keyword metadata, you can provide search engines with more information about your website, helping them understand, index, and rank your site appropriately. This can significantly improve your search engine rankings and drive more organic traffic to your site, ultimately leading to more conversions and business growth.

Stay tuned as we continue to explore more effective strategies to boost your search rankings with MVee Media.

4. Building a Link-Worthy Site

A well-crafted link strategy can catapult your website to the top of search engine rankings. This section will delve into the power of backlinks and how to secure beneficial referrals from other websites.

The Power of Backlinks

Backlinks, or inbound links, are essentially votes of confidence from other websites. They signal to search engines that your content is credible, valuable, and worthy of citation. The more quality backlinks you have, the better your chances of ranking highly in search results. As a matter of fact, Google’s algorithm considers backlinks as one of the top three ranking factors.

However, not all backlinks are created equal. The quality of the referring website matters significantly. Links from authoritative, reputable websites add more weight to your site’s credibility than those from lesser-known or low-quality sites.

MVee Media uses sophisticated technology and innovative strategies to power SEO campaigns, including carefully crafted link strategies. As evidenced in our case studies, this approach has yielded remarkable results in boosting search rankings.

How to Gain Referrals from Other Websites

So, how do you gain referrals from other reputable websites? The first step is to create high-quality, relevant content that is worth linking to. This could include informative blog posts, engaging videos, comprehensive guides, or groundbreaking research findings related to your business.

Next, you can reach out to other website owners, bloggers, or influencers in your industry and request a link exchange. You can also engage in guest blogging where you provide valuable content to another website and, in return, gain a backlink.

Another effective strategy is to use social media to promote your content. The more your content is shared, the higher the chances of it being seen and linked to by other websites.

Finally, you can submit your website to relevant directories or use PR strategies to get featured in news articles or industry publications.

Building a link-worthy site is a vital part of improving your search rankings. By harnessing the power of backlinks and gaining referrals from other websites, you can dramatically enhance your website’s visibility and credibility.

Stay with us as we continue to delve into more strategies to further improve your search rankings with MVee Media.

5. Image Optimization

Let’s turn the spotlight on a commonly overlooked aspect of SEO – image optimization. A picture is worth a thousand words, and in the realm of SEO, it could be worth a thousand clicks too. Yes, you heard it right! Optimizing your images can significantly contribute to enhancing your website’s visibility, leading to improved search rankings and increased traffic.

The Role of Images in SEO

Images play a pivotal role in enriching your content quality and user experience. They create a visually engaging and easy-to-digest platform for your audience. However, search engines cannot ‘see’ images the same way humans do. They rely on alt text, file names, and other elements to understand and index them.

By properly optimizing your images, you can turn them into SEO assets. This involves reducing file size for faster loading, using relevant file names, and writing descriptive alt tags. It’s also crucial to verify that your images are relevant to your content and offer value to the reader.

But the question arises – how do you do this effectively? Let’s explore.

Writing Effective Alt Tags

Alt tags, also known as alt descriptions or alt attributes, provide a textual description to the images on your website. This description helps search engines understand the content of the image, thereby improving your site’s SEO. It also aids in accessibility, making your site more inclusive for users with visual impairments who use screen readers.

Here are some tips to craft effective alt text:

  1. Be Descriptive: Elaborate what’s in the image as precisely as possible. For instance, instead of “dog”, use “golden retriever playing in the park”.

  2. Be Unique: Each image on your webpage should have a unique alt text.

  3. Be Relevant: Ensure the alt text is pertinent to the context of the image and the content around it.

  4. Avoid Keyword Stuffing: While it’s important to include keywords in your alt text, don’t overdo it. Your primary goal is to describe the image, not to jam keywords into it.

Properly optimizing images can seem like a small detail, but it’s one that can have a big impact on your search rankings. So next time you add an image to your site, take a moment to optimize it – your SEO will thank you!

 

Stay tuned as we delve into more strategies with MVee Media to help you scale the SEO ladder.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Mapping Universal Analytics Custom Events to GA4

Google Tag Manager: Server Side Tagging

by Search Engine OptimizationTechnical SEO

Website Tracking with GA4 and GTM: Unlocking the Power of Server-Side Tagging

In the ever-changing digital landscape, businesses must stay ahead of the game. That’s why we’re diving head-first into the waters of server-side tagging for Google Analytics 4 (GA4) and Google Tag Manager (GTM). In this article, we’ll look at why server-side tagging is important for the future, tips, and actionable steps for implementation to optimize your web performance and data collection in a fully privacy-proof compliant environment. 

The Intricacies of Server-Side Tagging

Understanding Server-Side Tagging

Let’s get our feet wet by understanding what server-side tagging is. In a nutshell, it’s a process where the tag execution happens on the server instead of the client’s browser. Sounds simple enough, right? But wait, there’s more! 

Server-side tagging is no one-trick pony. The magic truly unfolds when we see its countless benefits in action. It’s not just about doing things differently; it’s about doing them better.

A Turbo-Charged Performance

With server-side tagging, it’s like giving your website an energy drink. It reduces the amount of JavaScript that needs to run in the user’s browser, leading to a faster page load times. This not only improves the user experience on your website but can also increase engagement and conversions. It’s like hitting two birds with one stone!

Spot-On Data Accuracy

Accuracy is key when it comes to data collection. Server-side tagging helps bypass ad blockers and browser restrictions that can prevent client-side tags from fully capturing user behavior. It’s like having a backstage pass to your user’s actions.

Enhanced Data Security

Who doesn’t want a higher level of data security? With server-side tagging, you’re the boss of your data. You can control which data gets sent to which vendors and make sure that sensitive information doesn’t get shared unnecessarily. It’s like having a guard dog for your data.

Unrivaled Flexibility

Server-side tagging is like a yoga master – it’s all about flexibility. You have more options for manipulating the data before it gets sent to the endpoint. Plus, you can implement custom logic based on the data you receive from the client.

Less Dependency on Developers

Once the server-side tagging setup is done, marketers can make changes using the GTM interface, which reduces the need for developer resources for each minor change. It’s like having an autopilot for your tagging needs.

Adherence to Data Privacy Compliance

Server-side tagging can help with privacy regulation compliance. You can manage all tags and data centrally and have better control over what information is shared with third-party services. It’s like having a privacy shield for your website.

Mitigating Browser Limitations

As browsers continue to tighten their rules around cookies and user tracking, server-side tagging can help mitigate these changes. It’s like having a secret tunnel to bypass these restrictions.

If all this overwhelmed you, get in touch with us today to get support from our experts.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Google Search Generative AI Experience - Project Magi - MVee Media

Revolutionizing Search with AI-Powered Google

by NewsSearch Engine Optimization

Revolutionizing Search with AI-Powered Google: The New Search Experience Unveiled

Google has introduced an innovative search experience powered by artificial intelligence (AI), known as Magi. This AI-powered Google Search engine is set to transform the way we search and interact with information online. With its unique features and enhanced user interface, Google aims to provide users with more informative and reliable answers, supported by reputable sources. Let’s get to know the prominent features of this new search experience;

The Interface: A Glimpse into the Future of Search

The new Google search experience introduces a significant change in the way information is presented to users. Above the search results listings, users may now encounter AI-generated answers, clearly labeled as “Generative AI is experimental.” These answers, which appear in a boxed format, are accompanied by citations of the websites used to generate the information. By clicking on these citations, users can delve deeper into the referenced sources. Additionally, users have the option to expand the response and explore further responses generated by the AI.

Generative AI Search Experience - MVee Media - Digital Marketing Agency London

(source: SEL)

Conversations: Enhanced Interactivity and Contextual Search

The new search experience encourages user engagement and interactivity through conversational search. Users can now follow up their queries by adding more details or prompts in the “Ask a follow-up” box. Google’s AI understands the context of previous questions and carries it forward to provide more relevant answers. This feature is particularly beneficial for complex or evolving information journeys, where users can seamlessly continue their exploration. Alongside web content, Google offers jumping-off points and diverse perspectives, enriching the search experience.

Focusing on Reliable Information and Verified Sources

Google places a strong emphasis on providing informative responses corroborated by reliable sources. The AI-powered search engine follows a five-point approach to maintain the quality of information:

  1. Information needs: Google aims to streamline the user experience, making tasks and goals more attainable.
  2. Information quality: Google prioritizes quality information and ensures the AI’s responses are of high caliber.
  3. Safety constraints: Google carefully considers whether to provide first-person responses and ensures the accuracy of answers.
  4. Ecosystem: Google promotes traffic and credits to content sources, encouraging users to explore further.
  5. Ads: Google explores how relevant ads can complement the user experience while displaying them effectively.

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Supporting Publishers and Linking to Reputable Sources

In contrast to previous experiences like Bard, the new search experience demonstrates improved support for publishers and ecosystem collaboration. The AI-generated answers not only cite specific websites but also prominently display them with clickable thumbnail images, titles, and URLs leading to the publishers’ websites. While Google’s AI synthesizes information from multiple sources, it does not directly attribute a particular page. Users can further explore additional sources by toggling into a deeper dive, where the generative AI presents more answers from various sources.

A Refreshing Search Experience with Classic Results

Alongside the AI-generated answers and publisher links, users can still access classic search results in a more “snackable” format. As users scroll down, they will find a selection of links to search results, presented in a boxed-in format. This allows users to explore a mix of AI-generated answers and traditional search results, providing a comprehensive search experience.

Google Generative AI New Search Snippets - MVee Media - Digital Marketing Agency London

(source: SEL)

Google’s commitment to supporting publishers and driving traffic to websites is evident in this new search experience. Unlike its predecessor, Bard, which lacked citations and links to publishers, the AI-powered Google Search Engine prominently displays specific websites in the answers. Users can click on the thumbnail images, titles, and URLs to navigate directly to the publisher’s website. This approach aims to foster a healthier linking ecosystem and encourage users to engage with the sources of the information they seek.

The toggle button located at the top right corner of the search interface allows users to delve even deeper into the sources and information generated by the AI. By clicking the toggle button, users can access a wider range of answers from various sources, expanding their understanding of the topic at hand. The generative AI provides multiple answers accompanied by additional sources, providing users with a more comprehensive and diverse perspective.

It is important to note that while the AI-powered Google Search Engine revolutionizes the search experience, it does not replace the familiar Google search interface that users are accustomed to. The timing of its full launch as the main search experience on Google.com remains uncertain. Google acknowledges the significance of user feedback and will likely make adjustments to these features based on user input before the complete rollout.

In conclusion, the AI-powered Google Search Engine, with its Magi technology, introduces a transformative search experience. It presents AI-generated answers above search results, provides citations to reputable sources, and supports publishers by driving traffic to their websites.

The conversational mode allows for interactive and contextually relevant searches. Users can explore additional sources and perspectives, expanding their knowledge on various topics. Google’s commitment to reliable information, user experience, and ad relevance further enhances the search journey. While this new search experience marks a significant shift, Google remains committed to refining and optimizing its features based on user feedback, ensuring a seamless and informative search experience for all.

Where to sign up. You can sign up in the Google Search Labs at labs.google.com/search by joining the “Experiment with Search Labs.” Now, more than ever before, it's essential your business has the right visibility online to compete with non-stop rising competition, check out our award-winning SEO services. 

Google Generative Search - Google Search Labs - MVee Media - Digital Marketing Agency London

(source: SEL)

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
MVee Media - SEO and PPC Advertising Marketing Agency London

Local Search Ranking Factors 2023

by Search Engine Optimization

Local Search Ranking Factors: Understanding the Basics

When it comes to local search rankings, there are a lot of factors that come into play. Local businesses need to understand what these factors are and how they can use them to their advantage. In this article, we’ll explore some of the most important local search ranking factors that businesses need to consider if they want to outrank their competitors.

1. Google My Business

One of the most important local search ranking factors is having a Google Business Profile (GBP) listing. This is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. By creating a GMB listing and optimizing it with accurate information, businesses can improve their chances of appearing in local search results.

2. NAP Consistency

NAP stands for Name, Address, and Phone number. It’s important for businesses to ensure that their NAP information is consistent across all online directories and listings. Inconsistent information can lead to confusion for both search engines and potential customers. By ensuring that NAP information is accurate and consistent, businesses can improve their local search rankings.

3. Online Reviews

Online reviews are another important local search ranking factor. Reviews provide social proof and can help to build trust with potential customers. Businesses should encourage customers to leave reviews on platforms like Google, Yelp, and Facebook. Positive reviews can improve local search rankings and attract new customers.

4. Local Citations

Local citations are mentions of a business’s NAP information on other websites, directories, and social media platforms. By building local citations, businesses can improve their local search rankings and establish credibility in their local community. It’s important to ensure that citations are accurate and consistent.

5. On-Page Optimization

On-page optimization refers to optimizing the content on a business’s website for local search. This includes incorporating relevant keywords, optimizing title tags and meta descriptions, and including location-specific content. By optimizing their website for local search, businesses can improve their chances of appearing in local search results.

Local pack/finder ranking factors

Local organic ranking factors

Rank Factor Score
1 Primary GBP Category 193
2 Keywords in GBP Business Title 181
3 Proximity of Address to the Point of Search (Searcher-Business Distance) 176
4 Physical Address in City of Search 170
5 Removal of spam listings through spam fighting 143
6 High Numerical Google Ratings (e.g. 4-5) 138
7 Additional GBP Categories 134
8 Quantity of Native Google Reviews (w/text) 128
9 Verified GBP 117
10 Proximity of Address to Centroid 114
11 Keywords in GBP Landing Page Title 114
12 Completeness of GBP 112
13 Sustained Influx of Reviews Over Time (rather than bursts) 105
14 Dedicated Page for Each Service 105
15 Keywords in GBP Landing Page Headings (H1, H2, etc) 102
16 Proper Placement of the Map Pin 101
17 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 101
18 Internal Linking Across Entire Website 100
19 Quantity of Inbound Links to Domain from Locally-Relevant Domains 100
20 Recency of Reviews 99
21 Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains 98
22 Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps) 98
23 HTML NAP Matching GBP NAP 97
24 Internal Links TO GBP Landing Page from Other Pages of Website 97
25 Quality/Authority of Inbound Links to Domain 94
26 Quality/Authority of Inbound Links to GBP Landing Page URL 94
27 Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains 92
28 Age of GBP 90
29 Keywords in Anchor Text of Inbound Links to GBP Landing Page URL 89
30 Volume of Searches for Business Name 89
31 Topical (Product/Service) Keyword Relevance Across Entire Website 88
32 Quantity of Inbound Links to Domain from Industry-Relevant Domains 87
33 Volume of Quality Content on Service Pages 86
34 Keywords in Native Google Reviews 85
35 Reference to Location Specific Entities on GBP Landing Page 82
36 Website's Degree of Focus on a Specific Niche 82
37 Keywords in Anchor Text of Inbound Links to Domain 81
38 Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations 79
39 Positive Sentiment in Review Text 78
40 Quantity of Native Google Ratings (no text) 78
41 Mobile-friendly/Responsive Website 78
42 Business Title in Anchor Text of Inbound Links to GBP Landing Page URL 78
43 Proper Category Associations on Aggregators and Tier 1 Citation Sources 78
44 Quantity of Citations from Locally-Relevant Domains 78
45 Internal Links FROM GBP Landing Page to Other Pages of Website 77
46 Authority of Third-Party Sites on Which Reviews are Present 76
47 Diversity of Inbound Links to GBP Landing Page URL 76
48 Quantity of Engagement Signals on GBP (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc) 76
49 Click-Through Rate from Search Results (General) 75
50 Diversity of Inbound Links to Domain 74
51 Prominence on Key Industry-Relevant Domains 74
52 Keywords in Titles Across Entire Website 73
53 Loadtime of GBP Landing Page 73
54 Volume of Quality Content on Entire Website 73
55 Driving Directions to Business Clicks 73
56 Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid) 72
57 Clicks to Call Business 72
58 Keywords in Headings (H1, H2, etc) Across Entire Website 71
59 Website Uses HTTPS by default 71
60 Quantity of Inbound Links to Domain 71
61 Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual) 71
62 Business Title in Anchor Text of Inbound Links to Domain 70
63 Diversity of Anchor Text to GBP Landing Page URL 70
64 Quantity of Citations from Industry-Relevant Domains 70
65 Quantity of Positive Google Review Attributes 69
66 Quantity of Inbound Links to GBP Landing Page URL 69
67 High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) 68
68 Diversity of Anchor Text to Domain 68
69 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations) 68
70 Keywords in GBP Landing Page URL 67
71 Volume of Content on GBP Landing Page 67
72 Domain Authority of Website 67
73 In-store visits tracked by Android or Google Maps Mobile app location detection 66
74 Quality/Authority of Structured Citations 65
75 Presence of "Website mentions" Justifications in Local Search Results 63
76 Keywords in Domain Name 63
77 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) 62
78 Quantity of Reviews on Industry-Specific Sites 61
79 Loadtime of Pages Across Entire Website 61
80 Page Authority of GBP Landing Page URL 61
81 Presence of GBP Services 60
82 Quality/Relevance of Photos 60
83 Enhancement/Completeness of Citations 60
84 Presence of "Identifies as" Attributes on GBP 59
85 Proper Hours Set on GBP 59
86 Diversity of Third-Party Sites on Which Reviews are Present 59
87 Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc) 59
88 Sustained Influx of Links Over Time (rather than bursts) 59
89 Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines) 57
90 Quantity of Structured Citations (IYPs, Data Aggregators) 56
91 Presence of Business on Expert Curated Best of and Similar Lists 55
92 Presence of Review Justifications in Local Search Results 54
93 Quantity of Photos with Google Vision-AI Labels Matching Keywords 54
94 High Numerical Third-Party Ratings (e.g. 4-5) 54
95 Keywords in URLs Across Entire Website 54
96 Presence of "Provides" Justifications in Local Search Results 53
97 Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) 52
98 NAP in Schema/JSON-LD on GBP Landing Page URL 52
99 Local Area Code on GBP 51
100 Keywords in Third-Party Reviews 49
101 Unlinked Brand Mentions 49
102 Keywords in Image ALT attributes on GBP Landing Page 48
103 Keywords in Text Surrounding Links to GBP Landing Page 47
104 Consistency of Citations on Other Citation Sources 47
105 Sustained Output of Content Over Time (rather than bursts) 46
106 Quantity of Photos in General on GBP 45
107 Presence of Crowd Sourced Attributes 44
108 Keywords in Text Surrounding Links to Domain 44
109 Length of Dwell Time on GBP 42
110 Keywords in GBP Services 41
111 Presence of Owner Responses to Most Reviews 40
112 Quantity of Services Performed in Google Reviews 40
113 Presence of Outbound Links to Authority Topically Relevant Sites 40
114 User Added Attributes in GBP 39
115 Embedded Google Map for Location on GBP Landing Page 39
116 Keywords in Image ALT attributes Across Entire Website 38
117 BBB Accredited 38
118 Keywords in GBP Landing Page Meta Description 37
119 Length of Dwell Time on GBP Landing Page 37
120 Keywords in GBP Products 36
121 In-store visits tracked by third-party beacon or location detection technology 36
122 Quantity of Bookings Through Google Booking Partners 36
123 Presence of XML Sitemap 34
124 Comprehensive Google Q&A Section with Owner-Seeded FAQs 32
125 Matching Google Account Domain to GBP Landing Page Domain 31
126 Keywords in Image Filenames on GBP Landing Page 30
127 Setting Service Areas in GBP 29
128 Quantity of Messages Through Google My Business Messaging 29
129 Presence of Google Posts Justifications in Local Search Results 27
130 Quantity of Products on GBP 27
131 Keywords in Meta Descriptions Across Entire Website 27
132 Frequency of Google Posts Posted 26
133 Number of Bookings Through GBP Booking Feature 26
134 Presence of Appointment URL 25
135 Keywords in Google Posts 24
136 Quantity of Videos on GBP 24
137 Keywords in Image Filenames Across Entire Website 24
138 Trusted Photographer / Google Business View Photography 23
139 Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products 23
140 Quantity of Google Posts Posted 22
141 GBP Booking Feature is Enabled 20
142 Quantity of Transactions Identified Through Credit Card Partners 20
143 Quantity of Questions Asked in Google Q&A 19
144 GBP Messaging Feature is Enabled 18
145 Keywords in Google Q&A 18
146 Sum of Transactions Identified Through Credit Card Partners 16
147 Keywords in Owner Responses to Reviews 12
148 Keywords in GBP Description 11
149 Geo-tagged Photos Uploaded to GBP 2
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Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
MVee Media - SEO and PPC Advertising Marketing Agency London

SEO vs PPC: Why an Integrated Approach

by PPC AdvertisingSearch Engine Optimization

SEO vs PPC: The Pros and Cons of an Integrated Approach

As businesses continue to compete in the digital landscape, search engine optimization (SEO) and pay-per-click (PPC) advertising have become two of the most popular strategies for driving traffic to websites. Both have their advantages and drawbacks, and deciding which to use can be a daunting task. In this article, we will explore the pros and cons of an integrated approach to SEO and PPC, and offer insights on how to leverage both for maximum results.

What Is SEO

Search engine optimization is the process of optimizing a website and its content to improve its ranking on search engine results pages (SERPs). This involves making changes to the website’s structure and content to make it more visible to search engines, and building backlinks from other websites to increase its authority.

What Is PPC

Pay-per-click advertising (PPC) is a form of digital advertising where businesses pay a fee each time their ad is clicked on. PPC ads are displayed on search engine results pages, social media platforms, and other websites.

Search Engines Landscape

When it comes to SEO (Search Engine Optimization) and PPC (Pay-per-Click) advertising, it’s essential to make an informed decision that aligns with your business goals. To do that, you need to understand the makeup of the search engine result pages (SERPs) for the keywords that matter to you.

Gone are the days of “10 blue links” as search engines have evolved to provide a more comprehensive user experience. Today, SERPs feature a wide variety of page elements, all designed to offer detailed answers and allow users to delve deeper into a topic.

Modern SERPs feature: 

  • Ads 
  • Knowledge panels.
  • Featured snippets.
  • Maps.
  • Images. 
  • Videos.
  • Top stories (news).
  • People Also Ask.
  • Carousels.
  • Organic listings.
  • Search tools (related searches, etc.)
  • And more ads.

Search results are complex and diverse and each of these areas offers an opportunity for keen-eyed search marketers.

Localized Searches

There is a common mistake that a lot of local businesses make, which is to assume that what they see when they Google their target keywords at their location is what everyone sees. 

It is important to track your results from different locations as the ads, local pack and organic results (typically localized) will vary. 

What we recommend here is that you either conduct manual rank reports from different locations or ideally, use a rank tracking tool that will show you your rankings at various points across the geography you cover.

Pros of SEO

  • Cost-effective: While SEO requires an initial investment, it is generally cheaper in the long run than PPC advertising.
  • Long-term results: SEO takes time to show results, but once a website begins to rank well, it can continue to do so for a long time.
  • Builds credibility: High rankings on search engines can help build credibility and trust with customers

Cons of SEO

  • Time-consuming: SEO can take months or even years to show results, which can be frustrating for businesses looking for immediate results.
  • Constantly evolving: Search engines are constantly updating their algorithms, which means businesses must stay up to date with best practices to maintain their rankings.
  • Limited control: Businesses have limited control over how their website is ranked on search engines, as it ultimately depends on the search engine’s algorithm.

Pros of PPC

  • Immediate results: PPC advertising can drive traffic to a website immediately, making it a great option for businesses looking for quick results.
  • Targeted audience: PPC ads can be targeted to specific audiences based on demographics, interests, and search terms.
  • Measurable: PPC advertising allows businesses to track their ad spend and measure their return on investment (ROI).

Cons of PPC

  • Costly: PPC advertising can be expensive, especially for highly competitive keywords.
  • Short-term results: Once a business stops paying for ads, traffic to their website will drop off.
  • Ad blindness: Many users are becoming increasingly blind to ads and may not click on them, regardless of how targeted they are.

The Third Option: SEO & PPC

In most cases, the right approach will not be either SEO or PPC. But rather a holistic SEM strategy that combines both.

SEO and PPC can be a real ‘boost’ when they are strategically aligned to work together. 

A blended approach will typically drive overall results greater than their parts.

The benefits of running SEO and PPC together include:

  • Keyword and conversion data from PPC can be fed into organic search (SEO).
  • Geographic areas with weaker SEO coverage can be covered by PPC. 
  • The total traffic volume can be increased by targeting clicks in paid and organic for high-performing keywords.
  • High-cost, high-volume or low-converting (yet still important) keywords can be moved from PPC to organic search.
  • A/B testing of ad copy and landing pages can be fed into your organic listing and landing pages.
  • Remarketing allows you to stay in front of visitors after an initial touch via organic search and customize messaging around their engagement with your site.
  • Test your keyword strategy in PPC before committing to long-term SEO strategies.
  • Target users at all customer journey stages, from research to comparison to purchase with commercial keywords.
  • Increase confidence and awareness by having both strong organic and paid visibility.

In our experience with thousands of businesses, an integrated search strategy that looks at both SEO and PPC is the optimal approach. 

We may often start with heavy PPC while organic is built up and then dial that back a little. Alternatively, PPC may be the icing on the cake to bag sales that were set up with SEO traffic. 

What is right will always depend on your situation and goals, but the smart mindset is to look at how to get these two titans of modern marketing working together. 

Now, more than ever before, it's essential your business has the right visibility online to compete with non-stop rising competition, check out our award-winning services. 

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Local SEO Services - MVee Media - Digital Marketing Agency London, UK

Top 50 Business Citation Sites For The US​

by Local SEOSearch Engine Optimization

Top 50 Business Citation Sites For The US

To effectively optimize your local listings and allow customers to easily find your business, it’s essential to have a strong presence on not just Google, Facebook, and Bing, but also on local citation sites and directories. These sites, both general and niche to your business, can significantly boost your local search visibility. This comprehensive list of the top 50 local citation sites in the USA serves as a great foundation for your local listing optimization efforts.

 

Rank Factor Score
1 Dedicated Page for Each Service 163
2 Internal Linking Across Entire Website 149
3 Quality/Authority of Inbound Links to Domain 148
4 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 146
5 Keywords in GBP Landing Page Title 140
6 Quantity of Inbound Links to Domain from Locally-Relevant Domains 137
7 Topical (Product/Service) Keyword Relevance Across Entire Website 135
8 Volume of Quality Content on Service Pages 134
9 Volume of Quality Content on Entire Website 132
10 Keywords in Anchor Text of Inbound Links to Domain 128
11 Diversity of Inbound Links to Domain 127
12 Mobile-friendly/Responsive Website 125
13 Quantity of Inbound Links to Domain from Industry-Relevant Domains 124
14 Keywords in GBP Landing Page Headings (H1, H2, etc) 119
15 Website's Degree of Focus on a Specific Niche 119
16 Keywords in Titles Across Entire Website 117
17 Keywords in Headings (H1, H2, etc) Across Entire Website 110
19 Diversity of Anchor Text to Domain 106
20 Physical Address in City of Search 105
21 Quality/Authority of Inbound Links to GBP Landing Page URL 105
22 Loadtime of Pages Across Entire Website 103
23 Domain Authority of Website 102
24 Keywords in Anchor Text of Inbound Links to GBP Landing Page URL 101
25 Quantity of Inbound Links to Domain 101
26 Sustained Influx of Links Over Time (rather than bursts) 101
27 Internal Links TO GBP Landing Page from Other Pages of Website 98
28 Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains 98
29 Diversity of Inbound Links to GBP Landing Page URL 97
30 Keywords in Domain Name 95
31 Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations 95
32 Sustained Output of Content Over Time (rather than bursts) 94
33 Click-Through Rate from Search Results (General) 94
34 Loadtime of GBP Landing Page 92
35 Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains 92
36 Business Title in Anchor Text of Inbound Links to Domain 91
37 Internal Links FROM GBP Landing Page to Other Pages of Website 91
38 Prominence on Key Industry-Relevant Domains 91
39 Reference to Location Specific Entities on GBP Landing Page 88
40 Volume of Searches for Business Name 88
41 Keywords in URLs Across Entire Website 86
42 Keywords in GBP Landing Page URL 85
43 Diversity of Anchor Text to GBP Landing Page URL 82
44 Authority of Third-Party Sites on Which Reviews are Present 80
45 Volume of Content on GBP Landing Page 80
46 Business Title in Anchor Text of Inbound Links to GBP Landing Page URL 80
47 Proximity of Address to the Point of Search (Searcher-Business Distance) 77
48 HTML NAP Matching GBP NAP 75
49 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations) 74
50 Keywords in Text Surrounding Links to Domain 73
51 Presence of XML Sitemap 72
52 Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines) 70
53 Presence of Outbound Links to Authority Topically Relevant Sites 69
54 Quantity of Inbound Links to GBP Landing Page URL 69
55 Presence of Business on Expert Curated Best of and Similar Lists 69
56 Quantity of Citations from Locally-Relevant Domains 68
57 Diversity of Third-Party Sites on Which Reviews are Present 65
58 Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps) 65
59 Quantity of Citations from Industry-Relevant Domains 65
60 Page Authority of GBP Landing Page URL 63
61 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) 63
62 Keywords in Image ALT attributes Across Entire Website 58
63 Unlinked Brand Mentions 58
64 NAP in Schema/JSON-LD on GBP Landing Page URL 57
65 Quality/Authority of Structured Citations 57
66 Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid) 55
67 High Numerical Google Ratings (e.g. 4-5) 54
68 Quantity of Reviews on Industry-Specific Sites 54
69 Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc) 52
70 Keywords in Image ALT attributes on GBP Landing Page 52
71 Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual) 52
72 Keywords in GBP Business Title 50
73 Keywords in Text Surrounding Links to GBP Landing Page 49
74 Primary GBP Category 48
75 Proper Category Associations on Aggregators and Tier 1 Citation Sources 47
76 Quantity of Structured Citations (IYPs, Data Aggregators) 46
77 High Numerical Third-Party Ratings (e.g. 4-5) 45
78 Keywords in Image Filenames Across Entire Website 45
79 Enhancement/Completeness of Citations 45
80 Keywords in Image Filenames on GBP Landing Page 44
81 Proximity of Address to Centroid 43
82 Keywords in Third-Party Reviews 42
83 Positive Sentiment in Review Text 41
84 Consistency of Citations on Other Citation Sources 41
85 Keywords in GBP Landing Page Meta Description 38
86 BBB Accredited 38
87 Sustained Influx of Reviews Over Time (rather than bursts) 37
88 Quantity of Native Google Reviews (w/text) 36
89 Keywords in Meta Descriptions Across Entire Website 36
90 Length of Dwell Time on GBP Landing Page 36
91 High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) 35
92 Recency of Reviews 35
93 Embedded Google Map for Location on GBP Landing Page 35
94 Quality/Relevance of Photos 33
95 Keywords in Native Google Reviews 33
96 Verified GBP 32
97 Completeness of GBP 31
98 Presence of "Website mentions" Justifications in Local Search Results 31
99 Additional GBP Categories 30
100 Quantity of Photos with Google Vision-AI Labels Matching Keywords 29
101 Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) 27
102 Age of GBP 24
103 Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products 22
104 Quantity of Engagement Signals on GBP (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc) 22
105 Matching Google Account Domain to GBP Landing Page Domain 21
106 Clicks to Call Business 21
107 Length of Dwell Time on GBP 21
108 Presence of "Provides" Justifications in Local Search Results 20
109 Driving Directions to Business Clicks 20
110 Presence of Review Justifications in Local Search Results 19
111 Proper Placement of the Map Pin 19
112 Quantity of Positive Google Review Attributes 19
113 Local Area Code on GBP 16
114 Removal of spam listings through spam fighting 16
115 Quantity of Native Google Ratings (no text) 16
116 Quantity of Photos in General on GBP 15
117 Quantity of Products on GBP 15
118 Quantity of Services Performed in Google Reviews 15
119 In-store visits tracked by Android or Google Maps Mobile app location detection 15
120 Presence of Owner Responses to Most Reviews 13
121 Quantity of Bookings Through Google Booking Partners 13
122 Comprehensive Google Q&A Section with Owner-Seeded FAQs 12
123 Presence of Google Posts Justifications in Local Search Results 12
124 Proper Hours Set on GBP 12
125 Frequency of Google Posts Posted 11
126 Presence of Crowd Sourced Attributes 11
127 Presence of GBP Services 11

Citation Site

Domain Authority

maps.apple.com

100

google.com

100

facebook.com

96

bing.com

93

yelp.com

93

local.yahoo.com

93

foursquare.com

92

bbb.org

91

mapquest.com

89

yellowpages.com

87

here.com

86

city-data.com

85

manta.com

81

tomtom.com

78

merchantcircle.com

77

nextdoor.com

77

angi.com

76

justlanded.com

76

citysearch.com

75

superpages.com

69

company.com

68

us.kompass.com

66

local.com

66

elocal.com

66

brownbook.net

61

storeboard.com

61

chamberofcommerce.com

60

infobel.com

59

spoke.com

59

yellowbook.com

58

hotfrog.com

58

insiderpages.com

57

yellowbot.com

57

botw.org

56

ezlocal.com

56

tupalo.com

56

cybo.com

54

ebusinesspages.com

54

showmelocal.com

53

yellow.place

52

salespider.com

51

ibegin.com

50

citysquares.com

50

n49.com

49

2findlocal.com

48

us.enrollbusiness.com

48

neustarlocaleze.biz

47

yasabe.com

46

cylex.us.com

45

golocal247.com

45

 

Get in touch today for a free consultation with our experts to boost your business online visibility

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Local SEO Services - MVee Media - Digital Marketing Agency London, UK

Top 50 Local Citation Sites for the UK

by Search Engine Optimization

Top 50 Local Citation Sites for the UK

Getting listed on local citation sites is crucial to boosting your local search visibility. By building a strong local search presence, you can attract potential customers who are looking for services in their area via search engines. This comprehensive list of the top 50 local citation sites and directories in the UK will help you meet your customers’ local search needs and improve your local SEO efforts.

 

Citation Site

Domain Authority

maps.apple.com

100

facebook.com

96

google.co.uk

94

directory.mirror.co.uk

94

bing.com

93

foursquare.com

92

here.com

86

tomtom.com

78

justlanded.com

76

yell.com

72

yelp.co.uk

70

botw.org.uk

69

ailoq.com

69

gb.kompass.com

66

brownbook.net

61

storeboard.com

61

houzz.co.uk

60

lacartes.com

60

infobel.com

59

spoke.com

59

cylex-uk.co.uk

57

192.centralindex.com

57

freeindex.co.uk

56

tupalo.com

56

scoot.co.uk

54

cybo.com

54

trepup.com

54

uk.showmelocal.com

53

nextdoor.co.uk

52

yellow.place

52

callupcontact.com

52

allinlondon.co.uk

51

europages.co.uk

51

thomsonlocal.com

49

n49.com

49

expressbusinessdirectory.com

49

gb.enrollbusiness.com

48

2findlocal.com

48

askmap.net

47

hotfrog.co.uk

46

findtheneedle.co.uk

44

whodoyou.com

44

misterwhat.co.uk

41

opening-times.co.uk

39

approvedbusiness.co.uk

39

uksmallbusinessdirectory.co.uk

38

mylocalservices.co.uk

36

fyple.co.uk

35

tuugo.co.uk

33

opendi.co.uk

28

 

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Digital Marketing Agency - On Page Optimization Guide - MVee Media

Best WordPress Plugins You Must Have: 2023

by Local SEOOn Page SEOSearch Engine OptimizationTechnical SEO

Our Top 5 WordPress Plugins

Introduction

When it comes to building a successful WordPress website, choosing the right plugins is crucial. With the vast selection of plugins available, it can be overwhelming to know which ones to use. That’s why we’ve put together a list of our top reviewed plugins that we believe are essential for any WordPress site.

Elementor (Pro)

Elementor is a popular drag-and-drop page builder that allows you to create professional-looking designs without any coding skills. The free version is great, but upgrading to Elementor Pro unlocks even more features and functionality, such as theme building, WooCommerce integration, and advanced widgets. It’s an excellent tool for anyone who wants to design their website with ease.

Gravity Forms

Gravity Forms is a powerful form builder plugin that allows you to create custom forms for your website, such as contact forms, surveys, and quizzes. With its intuitive drag-and-drop interface, you can easily build complex forms in minutes. Gravity Forms also integrates with popular third-party services like Mailchimp, PayPal, and Salesforce.

Amelia Booking

If you run a service-based business, Amelia Booking is a must-have WordPress plugin for you. It is an appointment booking plugin that helps you manage your appointments, customers, and payments.

With Amelia Booking, you can create customizable booking forms, set up different services and staff members, and accept online payments. This plugin is perfect for businesses such as spas, salons, medical clinics, and any other business that relies on appointments.

WP-Rocket

WP-Rocket is a premium caching plugin that can speed up your website by compressing files, minimizing code, and caching pages. It also includes features such as lazy loading, database optimization, and image optimization, which can further improve your site’s performance. With WP-Rocket, you can improve your website’s speed without any technical knowledge.

RankMath

RankMath is a popular SEO plugin that helps you optimize your website for search engines. It includes features such as keyword analysis, XML sitemaps, schema markup, and more. RankMath is also beginner-friendly, making it a great option for those who are new to SEO.

Sucuri

Sucuri is a security plugin that helps protect your website from malware, hacks, and other security threats. It includes features such as firewall protection, malware scanning, and blacklist monitoring. With Sucuri, you can have peace of mind knowing that your website is secure.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Add Data Stream to Google Analytics 4

Migrating To Google Analytics 4

by NewsSearch Engine Optimization

Migrating To Google Analytics 4

If you’re still using Universal Analytics for your website, it’s time to make the switch to Google Analytics 4. As of July 1, 2023, Universal Analytics will no longer process new data for standard reports.

Google has made it fairly easy for those who already have Universal Analytics installed to migrate to #GoogleAnalytics 4. By making the switch, you’ll have access to more advanced features and insights to better understand your website’s performance and user behavior.

GA4 vs Universal Analytics: Why the upgrade is worth it

Google Analytics 4 (GA4) is the next generation of web analytics from Google that offers advanced features like cross-device tracking, machine learning insights, and event-based data collection that make it a more comprehensive and effective analytics solution than Universal Analytics. GA4 is designed to provide a more holistic view of user behavior and customer journeys, enabling businesses to better understand and optimize their online performance across multiple touch points and channels.

However, if you fail to migrate to GA4, you risk losing crucial data and insights that could impact your digital marketing strategy. Don’t let this happen to you! Take action now and make the switch to GA4 to stay ahead of the game.

At MVee Media, we stay on top of the latest trends and updates in the digital marketing world to ensure that our clients always have access to the most up-to-date tools and strategies. Contact us today to learn more about how we can help you make the switch to GA4 and optimize your website’s performance.

How to Migrate to Google Analytics 4 (GA4)

Are you ready to make the switch to Google Analytics 4 (GA4)? If so, you’ve come to the right place! Here is a step-by-step guide on how to set up GA4 in a friendly and easy-to-understand tone.

Step 1: Creating a New GA4 Property

To get started, go to the Account column and click on Property. From there, create a new property, give it a name, and select your reporting time zone and currency. After this, select your industry category and business size before finalizing the creation process.

Advertising and SEO Agency Solutions - MVee Media - Digital Marketing Agency
Step 2: Adding a Data Stream

In the Property column, click Data Streams, and then Add Stream. You can add a data stream from an iOS app, Android app, or web.

Adding a Data Stream in Google Analytics 4
Step 3: Setting Up Data Collection for Websites

To start seeing data in your new GA4 property, you have to add the Google tag to your web pages. If you’re using Google Sites, HubSpot, Wix, WooCommerce, or WordPress, you can paste your G-ID into the Google Analytics field provided by your CMS. If you don’t have access to a field to enter your G-ID, you can paste the Google tag into your CMS’s custom HTML feature.

Add Data Stream to Google Analytics 4
Step 4: Activating Google Signals

This step is required for enhanced remarketing and reporting. With Google Signals active, audiences created in GA4 that are published to Google Ads can serve ads in cross-device-eligible remarketing campaigns.

Activating Google Signals - Analytics 4
Step 5: Mapping UA Custom Events to GA4

You can use dual tagging to maintain your UA implementation while building your new GA4 property. Doing this lets you build a historical record in GA4 while still being dependent on UA until the switch.

Mapping Universal Analytics Custom Events to GA4
Step 6: Migrating UA Goals and Conversions to GA4

We recommend using Google’s comprehensive guide on how to do this, or simply get in touch with us.

Advertising and SEO Agency Solutions - MVee Media - Digital Marketing Agency
Step 7: Migrating Audiences

We recommend using Google’s comprehensive guide on how to do this, or simply get in touch with us.

Watch this convenient, short video guide:
or Click Here to Follow Google's Step-by-Step Guide

If you're still struggling with your tracking pixels, get in touch with our experts. We provide permanent solutions and award-winning ongoing support.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com