Add Data Stream to Google Analytics 4

Migrating To Google Analytics 4

Migrating To Google Analytics 4

If you’re still using Universal Analytics for your website, it’s time to make the switch to Google Analytics 4. As of July 1, 2023, Universal Analytics will no longer process new data for standard reports.

Google has made it fairly easy for those who already have Universal Analytics installed to migrate to #GoogleAnalytics 4. By making the switch, you’ll have access to more advanced features and insights to better understand your website’s performance and user behavior.

GA4 vs Universal Analytics: Why the upgrade is worth it

Google Analytics 4 (GA4) is the next generation of web analytics from Google that offers advanced features like cross-device tracking, machine learning insights, and event-based data collection that make it a more comprehensive and effective analytics solution than Universal Analytics. GA4 is designed to provide a more holistic view of user behavior and customer journeys, enabling businesses to better understand and optimize their online performance across multiple touch points and channels.

However, if you fail to migrate to GA4, you risk losing crucial data and insights that could impact your digital marketing strategy. Don’t let this happen to you! Take action now and make the switch to GA4 to stay ahead of the game.

At MVee Media, we stay on top of the latest trends and updates in the digital marketing world to ensure that our clients always have access to the most up-to-date tools and strategies. Contact us today to learn more about how we can help you make the switch to GA4 and optimize your website’s performance.

How to Migrate to Google Analytics 4 (GA4)

Are you ready to make the switch to Google Analytics 4 (GA4)? If so, you’ve come to the right place! Here is a step-by-step guide on how to set up GA4 in a friendly and easy-to-understand tone.

Step 1: Creating a New GA4 Property

To get started, go to the Account column and click on Property. From there, create a new property, give it a name, and select your reporting time zone and currency. After this, select your industry category and business size before finalizing the creation process.

Step 2: Adding a Data Stream

In the Property column, click Data Streams, and then Add Stream. You can add a data stream from an iOS app, Android app, or web.

Step 3: Setting Up Data Collection for Websites

To start seeing data in your new GA4 property, you have to add the Google tag to your web pages. If you’re using Google Sites, HubSpot, Wix, WooCommerce, or WordPress, you can paste your G-ID into the Google Analytics field provided by your CMS. If you don’t have access to a field to enter your G-ID, you can paste the Google tag into your CMS’s custom HTML feature.

Step 4: Activating Google Signals

This step is required for enhanced remarketing and reporting. With Google Signals active, audiences created in GA4 that are published to Google Ads can serve ads in cross-device-eligible remarketing campaigns.

Step 5: Mapping UA Custom Events to GA4

You can use dual tagging to maintain your UA implementation while building your new GA4 property. Doing this lets you build a historical record in GA4 while still being dependent on UA until the switch.

Step 6: Migrating UA Goals and Conversions to GA4

We recommend using Google’s comprehensive guide on how to do this, or simply get in touch with us.

Step 7: Migrating Audiences

We recommend using Google’s comprehensive guide on how to do this, or simply get in touch with us.

Digital Marketing Agency - On Page Optimization Guide - MVee Media

Latest Guide to On Page Optimization

A step-by-step guide on On-Page SEO

Ranking high on SERPs requires a lot of effort. To succeed, you’ll have to make sure your page offers incredible value and a smooth experience to your target audience. In this article, we will discuss how on-page SEO can improve the quality of your page so that it has a chance to stand a chance against top competitors.

What is on-page SEO, and why is it important?

On-page, or on-site SEO, is the process of optimizing page elements for specific keywords to improve page rankings and user experience.

We’ll look at 7 main elements:

• Content quality
• Keyword density
• Title and description
• URL structure
• Page experience
• Media optimization
• Internal and external links, etc.

These page elements are the main points between the page, user and search engines. When it comes to SEO, each page element can be improved to increase user experience and to make your pages more search engine friendly. This increases the chance that your pages will rank higher in SERPs and get more traffic.

On-Page Optimization: Manual Approach vs SEO Tools

On-page SEO involves a variety of tasks for every page element, but some are easy to miss. To stay on track, use an SEO tool, that will provide you with an in-depth analysys and a step-by-step checklist. You can still complete most tasks manually, but on-page SEO checkers help you perform on-page optimization more efficiently.
Most SEO tools analyze pages from the search engines’ point of view. They evaluate technical parameters and present a list of issues that might influence rankings.

Some tools offer in-depth analytics. They compare target pages with direct competitors and estimate the range of recommended metrics. Recommendations are more accurate because they are based on relevant metrics and competitive aspects instead of general benchmarks.

How To Identify Pages To Optimize

Before performing on-site SEO, you must identify pages that require optimization.
Signals that indicate the page needs improvement include:

• Traffic is decreasing. As you investigate this issue, carefully study Google Analytics reports.

• Page potential is decreasing. If search visibility or the number of clicks continues to fall over time, your ranking position has dropped. Monitor these metrics by checking Google Data Studio or Google Search Console.

• The page dropped from the SERP Completely. This is often related to keyword usage, so you’ll need to track keyword rankings and analyze your competitors.

• Business performance is deteriorating. When performance metrics like conversion rates or profits drop, some page elements could be underperforming or the pages themselves may not be optimized for SEO.

Important tip: Only optimize pages displaying negative dynamics or stagnation. Don’t try to improve pages that are already showing growth.

Competitive Research

Performing competitive research can help you figure out how pages similar to yours reached the top of the SERP and how to overcome them.

Check your competitors’ overall page quality, examine page elements, pay attention to their backlinks and referring domains, and assess technical metrics. Review how they use keywords in titles, descriptions and across the page. Also, review the type of content they offer and look out for any content strategy-related weaknesses.

As you analyze your competitors’ strengths and weaknesses, you’ll discover best practices that can be applied to your page, including errors to be avoided.

Assign SEO issues with priority

By now, you have analyzed the page, identified the issues and examined competitors. The next step is to organize your workflow.

The on-page SEO includes fixing issues with page elements, content quality, keyword density, page experience and usability and internal and external links. Pay extra attention to critical errors and tackle them first. These issues have more impact on page quality and rankings.

Digital Marketing Agency - On Page Optimization Guide - MVee Media

Local SEO Tips For Plumbers & Tradesman

Local SEO Tips For Plumbers & Tradesmen

Plumbers and other tradespeople  face one huge barrier to entering new digital markets: Peeling away customers from the competition.

Local SEO for tradesmen is similar to traditional SEO, but with a geographic component.

SEO for plumbers, for example, is more powerful when localized because there’s less competition, which makes it easier for you to rank on page one of Google, Bing, and other search engine results pages.

In this guide, you’ll find practical strategies that’ll definitely improve visibility  for plumbers, electricians, contractors, and other tradespeople and businesses.

These tips alone, will expand your digital brand by far.

Google Business Profile (Free)

If you want to appear in the search results on Google as a local business, it is necessary to get a GB Profile. GBP is Google’s local business directory, and registration is free. Your Google Business Profile shows in local search pack results and is displayed in Google Maps searches.

As a result, optimizing your Google Business Profile listing enables customers to call your business, drive to its location, or visit its website with just one click.

Local Rankings (local snack pack, local 3-pack, map pack, local search results)

The area inside the search results that appears for local searches is triggered by search phrases like “business near me.” The Google’ local pack’ (also known as the ‘three-pack’) will appear on the search results page with local results. This happens when a user conducts a Google search with a local intent. For example, if someone searches “plumber near me,” “plumbing,” or “local plumbing company,” a small number of local businesses are going to be displayed in the search results.

How to Setup Your Google Business Profile

1. Go to Google Business Profile

2. Click the “manage Now” button

3. Search for your business. If it doesn’t show up, add your business.

4. Make sure you sign up with your real business details

5. A postcard to verify your business will be sent to you

6. Verify your business by following the instructions in the postcard

How to Optimize Your Google Business Profile

1. Ensure Consistent NAP Information (Name – Address – Phone Number)

2. Make Sure To Fill The “Labels” Section With Related Keywords

3. Occupy all the 750 Charachters of The “Business Info” Section With Relevant Keywords Where Possible

4. Fill The “Service” Section With All Relevant Services Provided

5. The “Website” Section Is A Great Avenue For Extra Content And Keywords

6. Or Get In Touch With Us and We’ll Do it For You. Check Our Exclusive Packages Below

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Digital Marketing Agency - On Page Optimization Guide - MVee Media

Top 50 Local Citation Sites for Local Businesses [Updated 2022]

Top 50 Local Citation Sites for Local Businesses [Updated 2022]

Updated for 2022, this is the freshest citation-building
resource online for anyone looking for local business listings or local
directories.

These local citations sites were
included based on a range of criteria:

  • Domain Authority (their ranking power)
  • Generic inclusion (businesses in all categories can get
    listed on them)
  • Activity (they’re still in business)
  • Accepting new listings (not closed business lists)

Local Business Citations Sites For USA, UK Canada, and Australia

We’ve divided this list into 4
countries so that businesses and SEOs can access business
listing websites that work for both them and their customers.

  • Top
    50 Citation Sites for USA
  • Top
    50 Citation Sites for UK
  • Top
    50 Citation Sites for Canada
  • Top
    50 Citation Sites for Australia

Increase Your Local Visbility The Smart Way

Building local citations takes a lot of time, effort and resource—but it doesn’t have to be this way.

We can also submit your business manually to all these listings as well as data to local data aggregators. These aggregators will distribute your data out to their network of directories, mobile apps, and mapping services. Our
aggregator service is high-quality and exclusive as you’ll get live reporting and can track your progresses. Nothing hidden

Top 50 Business Citation Sites For The US

Local search means more than a presence on Google, Facebook, and Bing.

Allowing customers to find you means building a presence on local citation sites and local directories, both general and niche to your business.

This list of the top 50 local
citation sites in the USA gives a great foundation to your local listing
optimization!

Citation Site

Domain Authority

maps.apple.com

100

google.com

100

facebook.com

96

bing.com

93

yelp.com

93

local.yahoo.com

93

foursquare.com

92

bbb.org

91

mapquest.com

89

yellowpages.com

87

here.com

86

city-data.com

85

manta.com

81

tomtom.com

78

merchantcircle.com

77

nextdoor.com

77

angi.com

76

justlanded.com

76

citysearch.com

75

superpages.com

69

company.com

68

us.kompass.com

66

local.com

66

elocal.com

66

brownbook.net

61

storeboard.com

61

chamberofcommerce.com

60

infobel.com

59

spoke.com

59

yellowbook.com

58

hotfrog.com

58

insiderpages.com

57

yellowbot.com

57

botw.org

56

ezlocal.com

56

tupalo.com

56

cybo.com

54

ebusinesspages.com

54

showmelocal.com

53

yellow.place

52

salespider.com

51

ibegin.com

50

citysquares.com

50

n49.com

49

2findlocal.com

48

us.enrollbusiness.com

48

neustarlocaleze.biz

47

yasabe.com

46

cylex.us.com

45

golocal247.com

45

 

Top
50 Local Citation Sites for the UK

For SMBs it’s vitally important to
get listed on local business sites

Building a local search presence
helps point customers your way when looking to search engines to find services
near them.

This list of the top 50 local
citation sites and local directories in the UK will help address potential
customers’ local search needs.

Citation Site

Domain Authority

maps.apple.com

100

facebook.com

96

google.co.uk

94

directory.mirror.co.uk

94

bing.com

93

foursquare.com

92

here.com

86

tomtom.com

78

justlanded.com

76

yell.com

72

yelp.co.uk

70

botw.org.uk

69

ailoq.com

69

gb.kompass.com

66

brownbook.net

61

storeboard.com

61

houzz.co.uk

60

lacartes.com

60

infobel.com

59

spoke.com

59

cylex-uk.co.uk

57

192.centralindex.com

57

freeindex.co.uk

56

tupalo.com

56

scoot.co.uk

54

cybo.com

54

trepup.com

54

uk.showmelocal.com

53

nextdoor.co.uk

52

yellow.place

52

callupcontact.com

52

allinlondon.co.uk

51

europages.co.uk

51

thomsonlocal.com

49

n49.com

49

expressbusinessdirectory.com

49

gb.enrollbusiness.com

48

2findlocal.com

48

askmap.net

47

hotfrog.co.uk

46

findtheneedle.co.uk

44

whodoyou.com

44

misterwhat.co.uk

41

opening-times.co.uk

39

approvedbusiness.co.uk

39

uksmallbusinessdirectory.co.uk

38

mylocalservices.co.uk

36

fyple.co.uk

35

tuugo.co.uk

33

opendi.co.uk

28

 

Just what I was looking for.
Mark solved all my problems with Google my Business and my gym is now
top ranked on Google and I am getting lots of traffic into my page. I
recommend his company and I would hire him again.


 

 

Top
50 Local Citation Sites for Australia

Submitting to local search directories will help customers
find you and all that your business has to
offer!

Customers use search engines such as
Google to find businesses near them.

This list of the top 50 local search
citation sites and local directories in Australia will help push your local
search presence.

Citation Site

Domain Authority

maps.apple.com

100

facebook.com

96

bing.com

93

foursquare.com

92

google.com.au

92

here.com

86

truelocal.com.au

82

tomtom.com

78

au.nextdoor.com

77

justlanded.com

76

au.kompass.com

66

brownbook.net

61

storeboard.com

61

lacartes.com

60

Infobel.com

59

spoke.com

59

yellowpages.com.au

56

tupalo.com

56

e-australia.com.au

55

yelp.com.au

54

whitepages.com.au

54

trepup.com

54

cybo.com

54

au.showmelocal.com

53

callupcontact.com

52

yellow.place

52

hotfrog.com.au

50

parkbench.com

50

expressbusinessdirectory.com

49

au.enrollbusiness.com

48

iglobal.co

48

2findlocal.com

48

oneflare.com.au

45

businesslistings.net.au

45

find-us-here.com

45

whodoyou.com

44


41

wordofmouth.com.au

40

dlook.com.au

40

tuugo.biz

38

pinkpages.com.au

34

au.zipleaf.com

34

aussieweb.com.au

31

purelocal.com.au

31

misterwhat-au.com

31

localbusinessguide.com.au

28

localstore.com.au

28

fyple.biz

27

local.com.au

27

cylex-australia.com

20

 

Top
50 Local Citation Sites for Canada

The building and maintenance of
local citations is a fundamental part of local search.

This activity will help showcase
your services in search engines such as Google and Bing and also—more
importantly—help customers find you.

This list of the top 50 local search
citations in Canada will give your business a headstart, so start using these
local business sites today!

Citation Site

Domain Authority

maps.apple.com

100

facebook.com

96

bing.com

93

google.ca

93

foursquare.com

92

bbb.org

91

mapquest.com

89

here.com

86

tomtom.com

78

websites.ca

78

ca.nextdoor.com

77

justlanded.com

76

yelp.ca

76

yellowpages.ca

66

ca.kompass.com

66

brownbook.net

61

storeboard.com

61

lacartes.com

60

infobel.com

59

spoke.com

59

tupalo.com

56

canpages.ca

54

trepup.com

54

cybo.com

54

ca.showmelocal.com

53

callupcontact.com

52

yellow.place

52

ibegin.com

50

parkbench.com

50

n49.com

49

expressbusinessdirectory.com

49

ca.enrollbusiness.com

48

iglobal.co

48

2findlocal.com

48

canadaone.com

45

whodoyou.com

44

hotfrog.ca

43

cataloxy.com

41

ourbis.ca

40

profilecanada.com

39

ca.misterwhat.com

32

cylex-canada.ca

31

canadianplanet.net

31

nexdu.com

31

fyple.ca

28

zipleaf.ca

28

opendi.ca

26

ca.zenbu.org

21

find-open.ca

20

infoisinfo-ca.com

20

Digital Marketing Agency - On Page Optimization Guide - MVee Media

6 Reasons Your Local Listings Need to Be Accurate

Maximize Your Business Visibility:

The Importance of Local Citations and Data Aggregators

Are potential customers finding their way to your business? The goal of any online presence is to draw in customers to your store, office, or showroom so that you can convert them into paying clients. But what happens when potential customers are given the wrong information about your business location? According to Placeable, 73% of shoppers lose trust in a brand when online listings show incorrect information.

Don’t Miss Out on Potential Customers: The Impact of Missing Business Hours

When searching for a business, the first piece of information that most people look for is the hours of operation. In fact, a study by local data aggregator Localeze found that hours of operation were the most critical element in choosing a business during a local search. 76% of respondents stated that they expect this information while searching and 61% believe it is a factor that helps them make a decision. Missing this crucial piece of information can be a dealbreaker for potential customers.

Don’t Let a Spelling Error Cost You Business: The Importance of Accurate NAP Information

While many assume that the main reason people search for a business online is for its location or address, it’s actually the second most sought-after piece of information. However, an incorrect address or even an incorrect town can mean that potential customers can’t find you. To ensure your business is easily found by local searchers, it’s essential to make sure your Name, Address, and Phone (NAP) information is accurate on all online listings.

Don’t Miss Out on Mobile Customers: The Importance of Optimizing for Local Search

More and more people are using their smartphones to search for businesses, and it’s crucial that your business is optimized for local search. According to Localeze, mobile-based searches drive in-store purchases with over 75% of searches resulting in a purchase – if a business has their listing details correct. If 50% of people searching for a business on a local search engine like Google Local/Maps can’t find the store’s details, the business will lose 100% of their business from that search.

Don’t let inaccurate information or missing details cost you potential customers. Make sure your business is easily found by optimizing your local citations and working with data aggregators. Contact MVee Media today to learn more about how to improve your online presence.

Digital Marketing Agency - On Page Optimization Guide - MVee Media

5 Easy Tips to Climb Search Rankings

We’ve assembled five simple tips that organizations can use to climb search rankings with speed. We aren’t stating that you’ll show up at the head of the query items in two or three days, however, we do ensure that utilizing these tips will enable a business to climb search rankings on all significant web crawlers after some time. Steadiness and tolerance are key components in site improvement and keeping in mind that it won’t occur without any forethought, keeping these prescribed procedures head of psyche will support your substance rank.

Tip 1: catchphrase arranging

Everything begins with catchphrase arranging

Organizations with the incredible substance on their sites will in general show up at the head of the query items, and extraordinary substance has an emphasis on watchwords. Before a site page is made, your business should initially figure out what word or words you need to rank for. Catchphrase arranging isn’t basic, particularly for organizations that don’t see how to design. Your business can’t just pick a word, type it a lot of times and cross your fingers to show up at the head of Google search rankings. Web indexes are not tricked by this. Catchphrase thickness is significant, yet it’s by all account not the only thing that the inquiry calculations consider when positioning pages in query items, particularly with new advancement with Google’s RankBrain. There are numerous elements that influence neighborhood search, and it’s imperative to command the ones you have control of to move into the pined for Snack Pack.

Make target catchphrases specialty, directed and pertinent

At the point when watchword arranging, make certain to utilize specialty words, and target catchphrases that are sufficiently significant to get your business showing up before the correct individuals on the web. On the off chance that your nearby organization needs to appear to the correct neighborhood crowd, you should make certain to be explicit to your locale. A nearby windshield fix organization will struggle showing up for the catchphrase “windshield.” It’s certainly feasible, yet it’s hard for neighborhood organizations to show up in the main not many outcomes for expansive centered watchwords. There is a greatly improved opportunity to show up at the head of the indexed lists if the watchwords are limited.

Watchword arranging model

For instance, a windshield organization in Buffalo, New York needs to show up before neighborhood clients who may have a break or chip in their window. They’d be considerably more fruitful meaning to rank for “rock chip fix in Buffalo” as opposed to “windshield.”

Tip 2: reinforce meta depictions

Meta portrayals ought to contain your watchwords

A meta portrayal is a little depiction of what your website page contains, it’s essentially a synopsis of your business’ site page in ~160 characters. These two should have attention on watchwords, and for littler organizations, for example, nearby windshield fix organizations, it’s imperative to have the correct catchphrases in the meta portrayal.

Meta depiction model

To keep this model predictable, “rock chip fix in Buffalo” was set as the Google search terms to see which organizations show up in the list items. It’s consistently a smart thought to take a gander at the business that shows up first, perceive how they are getting along it, and attempt to better their meta depiction.

For this situation, this neighborhood windshield fix organization that obviously recognizes what they are doing! As you look above, you can see that the meta portrayal contains the majority of the words that we looked for. This is an awesome method to focus on the particular hunt question of “rock chip fix in Buffalo” and to get mad drivers with broken windshields through a business’ front entryway.

Help direct clients from page to page

Legitimate meta portrayals help in query item rankings, yet they additionally give your planned clients a synopsis of precisely what they might be searching for. Clients need it simple, they would prefer not to spend quite a while perusing for fix shops—they need to discover answers effectively and the arrangements quick.

Tip 3: be novel

Internet searcher bots look for novel substance

It’s intense for your business to be special from the fifty other neighborhood organizations that contend in your organization’s industry. Notwithstanding, the substance on your business’ site should mean to be one of a kind and fairly not the same as the rest so as to hang out in the hunt rankings. The explanation being that Google and other web indexes look for unique substance when their bots are slithering locales. This implies each website in a particular industry that has comparable site page duplicate will probably mix in, and the bots won’t announce those pages as unique or novel. Try not to expect a nearby business page to show up high on the pursuit rankings on the off chance that it sounds precisely like each other neighborhood business page!

Tip 4: remain dynamic wherever on the web

The more online movement, the better

You business needs to remain dynamic on the web on the off chance that you need to climb search rankings, become well known on places other than your organization site. Your business can improve your neighborhood search by utilizing information aggregators, or you can physically make postings on huge amounts of registry locales.

Online notices increment web index impact

One thing numerous littler organizations neglect to comprehend is that business pages on trustworthy sites are so significant! Social stages like Facebook, Google+, LinkedIn are a simple path for your business to file your name across different sources on the web. In like manner, survey destinations are massively significant! The more your business is referenced on the web, the more prominent the impact you will have on search rankings.

Tip 5: blog

Web journals assist keep with webbing content new

Sites are amusing to compose, yet additionally, an approach to ceaselessly create new site content. Google’s calculation explicitly calls for constant web substance and distributing if your business needs to show up high on the hunt rankings. Google is pushing web designers and substance journalists to shield sites from getting unessential or obsolete, making content showcasing a solid organization system.

A blog considering a system

Your business ought to build up a blog plan, regardless of the business. On the off chance that that equivalent windshield fixes organization in Buffalo New York needed to blog, possibly they’d expound on the “Best 10 windshield split harrowing tales” or “How a stone chip destroyed this current man’s day.” These sorts of articles are pertinent to their industry and are stacked with watchwords about their business. Apparatuses, for example, WordPress, Medium, and Ghost are on the whole too helpful so as to effortlessly begin with blog distributing.

A blog presents an immense chance

It could be an entertaining site, or genuine industry stories, as long as the substance that is being delivered has an emphasis on their separate business industry. That is only one model, yet there are huge amounts of chances for organizations in a particular industry. Try not to trust us that blogging is significant? Here are 58 reasons why organizations should run a blog.

End: content is critical

Regardless of whether it’s watchword anticipating the substance you compose, composing extraordinary meta depictions, composing unique substance or blogging, everything includes the creation of substance. That is on the grounds that substance is vital. Actualize these methodologies and screen your rankings. There are an assortment of SEO instruments, both free and paid that your business can use to do as such. While your rankings won’t shoot up for the time being, your business has a tremendous chance to improve your web crawler rankings and outrank your rivals to get more business through your entryways.

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us.