Google Ads Generative AI Experience - MVee Media - SEO and PPC London

Google Ads AI Revolution

by NewsPPC Advertising

Google Ads AI Revolution

As the digital marketing landscape continues to evolve, Google is introducing innovative tools that leverage artificial intelligence (AI) to enhance the effectiveness and efficiency of advertising campaigns. One such tool is the new conversational AI feature in Google Ads, which was announced at Google Marketing Live 2023

This unique tool, powered by Google’s advanced AI, allows users to create Google Ads campaigns in a conversational format within the online editor. The process is simple and intuitive. Users respond to a prompt for a preferred landing page, and Google AI takes over, generating essential components of the campaign, including keywords, headlines, descriptions, images, and other assets.

Whether you choose to use it or not is entirely up to you. Moreover, while the process is AI-driven, it isn’t fully automated. Users retain the ability to edit all the suggestions before pushing them live, ensuring that the final campaign aligns with their brand and marketing objectives.

The tool brings an intrinsically cooperative experience to the campaign creation process, providing advertisers with fresh ideas, saving time, and enabling faster campaign creation. Instead of automating the entire process, it enhances the creative process, allowing advertisers to focus on strategic decisions while the AI handles the tedious aspects of campaign creation.

As we continue to explore the potential of AI in marketing, tools like this will undoubtedly become invaluable assets in our toolkit.

If you're having trouble setting up your Google Ads Campaign, get in touch with our experts for a free consultation.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Google Search Generative AI Experience - Project Magi - MVee Media

Revolutionizing Search with AI-Powered Google

by NewsSearch Engine Optimization

Revolutionizing Search with AI-Powered Google: The New Search Experience Unveiled

Google has introduced an innovative search experience powered by artificial intelligence (AI), known as Magi. This AI-powered Google Search engine is set to transform the way we search and interact with information online. With its unique features and enhanced user interface, Google aims to provide users with more informative and reliable answers, supported by reputable sources. Let’s get to know the prominent features of this new search experience;

The Interface: A Glimpse into the Future of Search

The new Google search experience introduces a significant change in the way information is presented to users. Above the search results listings, users may now encounter AI-generated answers, clearly labeled as “Generative AI is experimental.” These answers, which appear in a boxed format, are accompanied by citations of the websites used to generate the information. By clicking on these citations, users can delve deeper into the referenced sources. Additionally, users have the option to expand the response and explore further responses generated by the AI.

Generative AI Search Experience - MVee Media - Digital Marketing Agency London

(source: SEL)

Conversations: Enhanced Interactivity and Contextual Search

The new search experience encourages user engagement and interactivity through conversational search. Users can now follow up their queries by adding more details or prompts in the “Ask a follow-up” box. Google’s AI understands the context of previous questions and carries it forward to provide more relevant answers. This feature is particularly beneficial for complex or evolving information journeys, where users can seamlessly continue their exploration. Alongside web content, Google offers jumping-off points and diverse perspectives, enriching the search experience.

Focusing on Reliable Information and Verified Sources

Google places a strong emphasis on providing informative responses corroborated by reliable sources. The AI-powered search engine follows a five-point approach to maintain the quality of information:

  1. Information needs: Google aims to streamline the user experience, making tasks and goals more attainable.
  2. Information quality: Google prioritizes quality information and ensures the AI’s responses are of high caliber.
  3. Safety constraints: Google carefully considers whether to provide first-person responses and ensures the accuracy of answers.
  4. Ecosystem: Google promotes traffic and credits to content sources, encouraging users to explore further.
  5. Ads: Google explores how relevant ads can complement the user experience while displaying them effectively.

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Supporting Publishers and Linking to Reputable Sources

In contrast to previous experiences like Bard, the new search experience demonstrates improved support for publishers and ecosystem collaboration. The AI-generated answers not only cite specific websites but also prominently display them with clickable thumbnail images, titles, and URLs leading to the publishers’ websites. While Google’s AI synthesizes information from multiple sources, it does not directly attribute a particular page. Users can further explore additional sources by toggling into a deeper dive, where the generative AI presents more answers from various sources.

A Refreshing Search Experience with Classic Results

Alongside the AI-generated answers and publisher links, users can still access classic search results in a more “snackable” format. As users scroll down, they will find a selection of links to search results, presented in a boxed-in format. This allows users to explore a mix of AI-generated answers and traditional search results, providing a comprehensive search experience.

Google Generative AI New Search Snippets - MVee Media - Digital Marketing Agency London

(source: SEL)

Google’s commitment to supporting publishers and driving traffic to websites is evident in this new search experience. Unlike its predecessor, Bard, which lacked citations and links to publishers, the AI-powered Google Search Engine prominently displays specific websites in the answers. Users can click on the thumbnail images, titles, and URLs to navigate directly to the publisher’s website. This approach aims to foster a healthier linking ecosystem and encourage users to engage with the sources of the information they seek.

The toggle button located at the top right corner of the search interface allows users to delve even deeper into the sources and information generated by the AI. By clicking the toggle button, users can access a wider range of answers from various sources, expanding their understanding of the topic at hand. The generative AI provides multiple answers accompanied by additional sources, providing users with a more comprehensive and diverse perspective.

It is important to note that while the AI-powered Google Search Engine revolutionizes the search experience, it does not replace the familiar Google search interface that users are accustomed to. The timing of its full launch as the main search experience on Google.com remains uncertain. Google acknowledges the significance of user feedback and will likely make adjustments to these features based on user input before the complete rollout.

In conclusion, the AI-powered Google Search Engine, with its Magi technology, introduces a transformative search experience. It presents AI-generated answers above search results, provides citations to reputable sources, and supports publishers by driving traffic to their websites.

The conversational mode allows for interactive and contextually relevant searches. Users can explore additional sources and perspectives, expanding their knowledge on various topics. Google’s commitment to reliable information, user experience, and ad relevance further enhances the search journey. While this new search experience marks a significant shift, Google remains committed to refining and optimizing its features based on user feedback, ensuring a seamless and informative search experience for all.

Where to sign up. You can sign up in the Google Search Labs at labs.google.com/search by joining the “Experiment with Search Labs.” Now, more than ever before, it's essential your business has the right visibility online to compete with non-stop rising competition, check out our award-winning SEO services. 

Google Generative Search - Google Search Labs - MVee Media - Digital Marketing Agency London

(source: SEL)

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Add Data Stream to Google Analytics 4

Migrating To Google Analytics 4

by NewsSearch Engine Optimization

Migrating To Google Analytics 4

If you’re still using Universal Analytics for your website, it’s time to make the switch to Google Analytics 4. As of July 1, 2023, Universal Analytics will no longer process new data for standard reports.

Google has made it fairly easy for those who already have Universal Analytics installed to migrate to #GoogleAnalytics 4. By making the switch, you’ll have access to more advanced features and insights to better understand your website’s performance and user behavior.

GA4 vs Universal Analytics: Why the upgrade is worth it

Google Analytics 4 (GA4) is the next generation of web analytics from Google that offers advanced features like cross-device tracking, machine learning insights, and event-based data collection that make it a more comprehensive and effective analytics solution than Universal Analytics. GA4 is designed to provide a more holistic view of user behavior and customer journeys, enabling businesses to better understand and optimize their online performance across multiple touch points and channels.

However, if you fail to migrate to GA4, you risk losing crucial data and insights that could impact your digital marketing strategy. Don’t let this happen to you! Take action now and make the switch to GA4 to stay ahead of the game.

At MVee Media, we stay on top of the latest trends and updates in the digital marketing world to ensure that our clients always have access to the most up-to-date tools and strategies. Contact us today to learn more about how we can help you make the switch to GA4 and optimize your website’s performance.

How to Migrate to Google Analytics 4 (GA4)

Are you ready to make the switch to Google Analytics 4 (GA4)? If so, you’ve come to the right place! Here is a step-by-step guide on how to set up GA4 in a friendly and easy-to-understand tone.

Step 1: Creating a New GA4 Property

To get started, go to the Account column and click on Property. From there, create a new property, give it a name, and select your reporting time zone and currency. After this, select your industry category and business size before finalizing the creation process.

Advertising and SEO Agency Solutions - MVee Media - Digital Marketing Agency
Step 2: Adding a Data Stream

In the Property column, click Data Streams, and then Add Stream. You can add a data stream from an iOS app, Android app, or web.

Adding a Data Stream in Google Analytics 4
Step 3: Setting Up Data Collection for Websites

To start seeing data in your new GA4 property, you have to add the Google tag to your web pages. If you’re using Google Sites, HubSpot, Wix, WooCommerce, or WordPress, you can paste your G-ID into the Google Analytics field provided by your CMS. If you don’t have access to a field to enter your G-ID, you can paste the Google tag into your CMS’s custom HTML feature.

Add Data Stream to Google Analytics 4
Step 4: Activating Google Signals

This step is required for enhanced remarketing and reporting. With Google Signals active, audiences created in GA4 that are published to Google Ads can serve ads in cross-device-eligible remarketing campaigns.

Activating Google Signals - Analytics 4
Step 5: Mapping UA Custom Events to GA4

You can use dual tagging to maintain your UA implementation while building your new GA4 property. Doing this lets you build a historical record in GA4 while still being dependent on UA until the switch.

Mapping Universal Analytics Custom Events to GA4
Step 6: Migrating UA Goals and Conversions to GA4

We recommend using Google’s comprehensive guide on how to do this, or simply get in touch with us.

Advertising and SEO Agency Solutions - MVee Media - Digital Marketing Agency
Step 7: Migrating Audiences

We recommend using Google’s comprehensive guide on how to do this, or simply get in touch with us.

Watch this convenient, short video guide:
or Click Here to Follow Google's Step-by-Step Guide

If you're still struggling with your tracking pixels, get in touch with our experts. We provide permanent solutions and award-winning ongoing support.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Digital Marketing Agency - On Page Optimization Guide - MVee Media

Revamped Apple Business Register

by Local SEONews

Initially launched about a decade ago, now Apple is adding numerous features for local businesses

Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works.

Apple Business Connect. Apple said this is a “free tool allows businesses of all sizes to customize the way their information appears across Apple apps.”

In Business Connect, businesses can manage their place card, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special promotions.

Showcases. Apple also added Showcases, a new feature in the Apple MAps place card that helps businesses present customers with offers and incentives. Apple said, “businesses can easily update the Showcase section of their place card through Business Connect.” The feature is available for US businesses today and rolling out globally in the coming months. 

New APIs. Apple also now supports a new API named the Business Connect API. This is designed for businesses with dozens of locations and allows those businesses “to easily deliver accurate, up-to-date information to Maps at scale through listing management agencies such as Reputation, Rio SEO, SOCi, Uberall, and Yext,” Apple said.

Businesses registration. If you already have an Apple Business Connect account, you can log in and add the new details about your business to your listing – I already did that before writing this story. Otherwise, businesses can register their business at businessconnect.apple.com and get started today.

Why we care. Apple Maps is becoming more and more popular, and it makes sense for you to register and maintain your business properly and accurately on the Apple Maps ecosystem. So make sure your business listing is verified and up-to-date.

Elevate your business' online visibility and get a free consultation with our experts today.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Accepting Major Cryptocurrencies - MVee Media - SEO and PPC Agency

Now accepting Cryptocurrency Payments

by News

Why We Are Accepting BTC And Other Cryptocurrencies Payments

1. Faster Transaction

Compared to traditional transfer methods where more time is needed for middlemen to process transactions, crypto eliminates such intermediaries and enables transactions to take a fraction of that time.

2. Safer payments

Unlike bank transactions, crypto transactions are irreversible, which protects businesses from chargeback frauds. Typically executed by centralized institutions with the power to reverse transactions, chargebacks can be malicious when customers request for refunds after they have successfully received their goods or services. Unfortunately, small businesses are often the target of chargeback frauds. Crypto payment service providers like Binance Pay help prevent chargeback fraud, protecting merchants and ensuring that they are not put in a disadvantageous position when doing business. 

3. Secure

All transactions are recorded on the blockchain, which is a public ledger that is replicated across thousands of computers. This makes it very difficult to alter or tamper with past transactions, and ensures that the funds cannot be spent twice. Additionally, many people use hardware wallets to store their private keys, which provides an additional layer of security. We like to think of us as a modern, forward-thinking company. In addition, we aim to enhance our customers’ payment experience.

4. Better Flexibility

With the rise of online shopping and mobile payments, integrating crypto will help businesses and customers to better connect. Providing an additional option for transactions offers your customers more flexibility in payment, ensuring that you don’t lose any potential sales with a narrow range of payment options. Furthermore, shoppers can easily scan and pay via your shop’s QR code, allowing you to provide a superior customer experience.

Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com
Advertising Benchmarks 2022 - MVee Media - PPC Agency London, UK

Google PPC Benchmarks [2022 Updated]

by NewsPPC Advertising

Advertising & PPC Benchmarks 2022

This report contains 2022 search advertising benchmark data to help you better assess, manage, and maximize your campaigns and budgets. A few notes on the report:

  • This data is pulled from over 18K LOCALiQ client campaigns, advertising over the past year and into Q1 of 2022.
  • Our proprietary platform dynamically shifts budget between search channels on a campaign-by-campaign basis, but in aggregate, 82% of spend was allotted to Google Ads and 18% to Microsoft.
  • Metrics include average cost per click, average click-through rate, average cost per lead, and average conversion rate.
Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

www.mveemedia.com