Digital Marketing Agency - On Page Optimization Guide - MVee Media

Revamped Apple Business Register

Initially launched about a decade ago, now Apple is adding numerous features for local businesses

Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works.

Apple Business Connect. Apple said this is a “free tool allows businesses of all sizes to customize the way their information appears across Apple apps.”

In Business Connect, businesses can manage their place card, including adding and updating photos and logos; inviting customers to take actions like ordering food or making a reservation directly from Maps; and presenting customers with special promotions.

Showcases. Apple also added Showcases, a new feature in the Apple MAps place card that helps businesses present customers with offers and incentives. Apple said, “businesses can easily update the Showcase section of their place card through Business Connect.” The feature is available for US businesses today and rolling out globally in the coming months. 

New APIs. Apple also now supports a new API named the Business Connect API. This is designed for businesses with dozens of locations and allows those businesses “to easily deliver accurate, up-to-date information to Maps at scale through listing management agencies such as Reputation, Rio SEO, SOCi, Uberall, and Yext,” Apple said.

Businesses registration. If you already have an Apple Business Connect account, you can log in and add the new details about your business to your listing – I already did that before writing this story. Otherwise, businesses can register their business at businessconnect.apple.com and get started today.

Why we care. Apple Maps is becoming more and more popular, and it makes sense for you to register and maintain your business properly and accurately on the Apple Maps ecosystem. So make sure your business listing is verified and up-to-date.

Accepting Major Cryptocurrencies - MVee Media - SEO and PPC Agency

We are now accepting Cryptocurrencies

Why We Are Accepting BTC And Other Cryptocurrencies Payments

1. Faster Transaction

Compared to traditional transfer methods where more time is needed for middlemen to process transactions, crypto eliminates such intermediaries and enables transactions to take a fraction of that time.

3. Safer payments

Unlike bank transactions, crypto transactions are irreversible, which protects businesses from chargeback frauds. Typically executed by centralized institutions with the power to reverse transactions, chargebacks can be malicious when customers request for refunds after they have successfully received their goods or services. Unfortunately, small businesses are often the target of chargeback frauds. Crypto payment service providers like Binance Pay help prevent chargeback fraud, protecting merchants and ensuring that they are not put in a disadvantageous position when doing business. 

4. Secure

all transactions are recorded on the blockchain, which is a public ledger that is replicated across thousands of computers. This makes it very difficult to alter or tamper with past transactions, and ensures that the funds cannot be spent twice. Additionally, many people use hardware wallets to store their private keys, which provides an additional layer of security. We like to think of us as a modern, forward-thinking company. In addition, we aim to enhance our customers’ payment experience.

5. Better Flexibility

With the rise of online shopping and mobile payments, integrating crypto will help businesses and customers to better connect. Providing an additional option for transactions offers your customers more flexibility in payment, ensuring that you don’t lose any potential sales with a narrow range of payment options. Furthermore, shoppers can easily scan and pay via your shop’s QR code, allowing you to provide a superior customer experience.

Advertising Benchmarks 2022 - MVee Media - PPC Agency London, UK

Google PPC Benchmarks [2022 Updated]

Advertising & PPC Benchmarks 2022

This report contains 2022 search advertising benchmark data to help you better assess, manage, and maximize your campaigns and budgets. A few notes on the report:

  • This data is pulled from over 18K LOCALiQ client campaigns, advertising over the past year and into Q1 of 2022.
  • Our proprietary platform dynamically shifts budget between search channels on a campaign-by-campaign basis, but in aggregate, 82% of spend was allotted to Google Ads and 18% to Microsoft.
  • Metrics include average cost per click, average click-through rate, average cost per lead, and average conversion rate.