All posts by : Mark Valerio

by Mark Valerio Legal

MVee Media Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or request services from www.mveemedia.com (the “Site”).

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. – “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. – “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you request services through the Site, we collect certain information from you, including your name, billing address, email address, and phone number. We refer to this information as “Contact Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information.

HOW DO WE USE YOUR PERSONAL INFORMATION

We use the Contact Information that we collect generally to provide the services requested through the Site (including processing your information for communication, and providing you with invoices and/or service confirmations). Additionally, we use this Contact Information to:

Communicate with you;
Screen our clients for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt-out of targeted advertising by:

COMMON LINKS INCLUDE:

FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS (GDPR and CPRA)

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Additionally, if you are a California resident, you have certain rights under the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, use, disclose, and sell, as well as the right to opt-out of the sale of your personal information. If you would like to exercise any of these rights, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you request services through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

SALE OF PERSONAL INFORMATION (CPRA)

We do not sell your personal information. However, if we ever engage in such a practice in the future, we will update this Privacy Policy to reflect the change and provide you with the ability to opt-out of the sale of your personal information.

DATA RETENTION

When you request services through the Site, we will maintain your Contact Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [email protected] or by mail using the details provided below:

MVee Media Ltd | Registered in England and Wales. Registered Office Address: 182-184 High Street North, East Ham, London, E6 2JA, UK

Privacy Policy Updated May 8th, 2023

SEO & Advertising Expert, Mark Valerio has served the online industry for over a decade.

Complaint Procedures

by Mark Valerio Legal

Complaints & Community Guidelines

Introduction

MVee Media Ltd. is committed to providing high-quality SEO, Advertising, Web Development, Web Hosting and performance Digital Solutions to its clients. We take all customer complaints seriously and aim to resolve them promptly and efficiently. This policy outlines our complaint handling procedures for all services provided by MVee Media Ltd.

1. Definitions

Complaint: A statement by a client or potential client of MVee Media Ltd. expressing dissatisfaction with our services or products.
Complainant: A client or potential client who makes a complaint.
Respondent: The employee, department or manager of MVee Media Ltd. responsible for handling the complaint.

2.Responsibility

All employees of MVee Media Ltd. have a responsibility to handle complaints effectively and in accordance with this policy. The responsibility for handling complaints rests with the department responsible for the service in question.

3. Complaint Handling Procedure

Step 1: Receipt of Complaint

Complaints can be received by email, phone or in writing. The complaint should be recorded by the recipient and logged onto our complaint management system.

Step 2: Acknowledgment

The complainant will be sent an acknowledgment of the complaint within 2 working days of receipt. This acknowledgment will contain a summary of the complaint and an estimated timescale for resolution.

Step 3: Investigation

The respondent will investigate the complaint and aim to resolve it within 10 working days. If the complaint is complex, it may take longer to resolve, but the complainant will be informed of any delays.

Step 4: Response

Once the investigation is complete, the respondent will send a response to the complainant detailing the outcome of the investigation and any action taken. The response will be sent within 10 working days of the completion of the investigation.

Step 5: Escalation

If the complainant is not satisfied with the response, they may escalate the complaint to a higher level of management. The complaint will be reviewed again, and a response will be provided within 10 working days.

Step 6: Independent Review

If the complainant remains dissatisfied after the escalation, they may request an independent review. The review will be conducted by a senior manager not involved in the initial complaint handling process. The outcome of the independent review will be final.

4. Complaint Management System

MVee Media Ltd. will maintain a complaints management system to record and manage complaints. The system will be accessible to all employees responsible for handling complaints.

5. Monitoring and Reviews

MVee Media Ltd. will monitor complaints to identify any trends or areas for improvement. This policy will be reviewed on an annual basis or sooner if there are changes in legislation or procedures.

Conclusions

MVee Media Ltd. is committed to providing high-quality SEO, Advertising, Web Development, Web Hosting and digital solutions to its clients. We take all customer complaints seriously and aim to resolve them promptly and efficiently. This policy outlines our complaint handling procedures for all services provided by MVee Media Ltd.

Updated May 8th, 2023

SEO & Advertising Expert, Mark Valerio has served the online industry for over a decade.

Terms of Service

by Mark Valerio Legal

Terms of Service

Overview

This website is operated by MVee Media Ltd. Throughout the site, the terms “we”, “us” and “our” refer to MVee Media. MVee Media offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.
Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

SECTION 1 - GENERAL TERMS

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services and if necessary reported to the respective Authorities.

SECTION 2 - GENERAL CONDITIONS

We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to the technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express wrote permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 3 - ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION

We are not responsible if the information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.

SECTION 4 - MODIFICATIONS TO THE SERVICE AND PRICES

Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third party for any modification, price change, suspension or discontinuance of the Service.

SECTION 5 - PRODUCTS OR SERVICES

Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to a 30-day money-back guarantee only according to our Refund Policy.

We reserve the right but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

SECTION 6 - ACCURACY OF BILLING AND ACCOUNT INFORMATION

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.
You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

SECTION 7 - OPTIONAL TOOLS

We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.

SECTION 8 - THIRD-PARTY LINKS

Certain content, products and services available via our Service may include materials from third parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third party.

SECTION 9 - USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS

If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, ‘comments’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.
We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.
You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.

SECTION 10 - PERSONAL INFORMATION

Your submission of personal information through the store is governed by our Privacy Policy.

SECTION 11 - ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.

SECTION 12 - PROHIBITED USES

In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content:
(a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information;
(g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.

SECTION 13 - DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.
You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided ‘as is’ and ‘as available’ for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.
In no case shall MVee Media, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility.
Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

SECTION 14 - INDEMNIFICATION

You agree to indemnify, defend and hold harmless MVee Media and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

SECTION 15 - SEVERABILITY

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

SECTION 16 - OBLIGATIONS AND LIABILITIES

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.
If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).

SECTION 17 - TERMINATION

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).
Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

SECTION 18 - GOVERNING LAW

These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of 42a Market Street, Watford, ENG, WD18 0PY, United Kingdom.

SECTION 19 - CHANGES TO TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

Questions about the Terms of Service should be sent to us at [email protected].

Terms & Conditions Updated May 8th, 2023

SEO & Advertising Expert, Mark Valerio has served the online industry for over a decade.

Complaint Procedures - MVee Media - SEO and PPC Agency London, UK

Payments Policy

by Mark Valerio Legal

Payment Policy for MVee Media Ltd.

Introduction

MVee Media Ltd. is committed to ensuring that payment processing on our website is transparent, secure, and compliant with all relevant laws and regulations. This Payment Policy outlines the terms and conditions for payment processing on our website, as well as the roles and responsibilities of all parties involved.

Payment Processors

MVee Media Ltd. currently uses two third-party payment processors for payment processing on our website. Stripe (stripe.com) is used for processing major fiat online payments, while Binance (binance.com) is used for processing major cryptocurrencies. It is important to note that any payments made through these third-party processors are subject to their respective terms of use and privacy policies.

Payment Methods

MVee Media Ltd. accepts the following payment methods on our website:

Major credit and debit cards supported by Stripe
Cryptocurrencies supported by Binance

Pricing

All prices displayed on the MVee Media Ltd. website are in the currency of the customer’s choice, and payment will be processed in that currency. Prices may be subject to change at any time, but customers will be notified of any changes prior to making a payment.

Refunds

The Refund Policy of MVee Media Ltd. has been designed with a rigorous approach to ensure that clients are fully informed about their rights and obligations with respect to refunds.

Payments Security

MVee Media Ltd. takes payment security very seriously and has implemented appropriate measures to ensure the security of payment processing on our website. All payment processing is conducted through secure payment gateways provided by our third-party processors, Stripe and Binance. We also use SSL Certificates to encrypt customer data and ensure compliance with data protection laws.

Responsibilities

MVee Media Ltd. is responsible for providing a secure payment processing platform and for ensuring compliance with all relevant laws and regulations. Customers are responsible for providing accurate payment information and for reviewing all payment-related policies before making a payment. Our third-party payment processors, Stripe and Binance, are responsible for processing payments in a secure and compliant manner.

Conclusion

By making a payment through the MVee Media Ltd. website, customers acknowledge that they have read and understood this Payment Policy, as well as any other relevant policies on our website. If you have any questions or concerns about payment processing on our website, please contact us at [email protected].

Updated May 8th, 2023

SEO & Advertising Expert, Mark Valerio has served the online industry for over a decade.

MVee Media - SEO and PPC Advertising Marketing Agency London

Local Search Ranking Factors 2023

May 1, 2023

by Mark Valerio Search Engine Optimization

Local Search Ranking Factors: Understanding the Basics

When it comes to local search rankings, there are a lot of factors that come into play. Local businesses need to understand what these factors are and how they can use them to their advantage. In this article, we’ll explore some of the most important local search ranking factors that businesses need to consider if they want to outrank their competitors.

1. Google My Business

One of the most important local search ranking factors is having a Google Business Profile (GBP) listing. This is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. By creating a GMB listing and optimizing it with accurate information, businesses can improve their chances of appearing in local search results.

2. NAP Consistency

NAP stands for Name, Address, and Phone number. It’s important for businesses to ensure that their NAP information is consistent across all online directories and listings. Inconsistent information can lead to confusion for both search engines and potential customers. By ensuring that NAP information is accurate and consistent, businesses can improve their local search rankings.

3. Online Reviews

Online reviews are another important local search ranking factor. Reviews provide social proof and can help to build trust with potential customers. Businesses should encourage customers to leave reviews on platforms like Google, Yelp, and Facebook. Positive reviews can improve local search rankings and attract new customers.

4. Local Citations

Local citations are mentions of a business’s NAP information on other websites, directories, and social media platforms. By building local citations, businesses can improve their local search rankings and establish credibility in their local community. It’s important to ensure that citations are accurate and consistent.

5. On-Page Optimization

On-page optimization refers to optimizing the content on a business’s website for local search. This includes incorporating relevant keywords, optimizing title tags and meta descriptions, and including location-specific content. By optimizing their website for local search, businesses can improve their chances of appearing in local search results.

Local pack/finder ranking factors

Local organic ranking factors

Rank	Factor	Score
1	Primary GBP Category	193
2	Keywords in GBP Business Title	181
3	Proximity of Address to the Point of Search (Searcher-Business Distance)	176
4	Physical Address in City of Search	170
5	Removal of spam listings through spam fighting	143
6	High Numerical Google Ratings (e.g. 4-5)	138
7	Additional GBP Categories	134
8	Quantity of Native Google Reviews (w/text)	128
9	Verified GBP	117
10	Proximity of Address to Centroid	114
11	Keywords in GBP Landing Page Title	114
12	Completeness of GBP	112
13	Sustained Influx of Reviews Over Time (rather than bursts)	105
14	Dedicated Page for Each Service	105
15	Keywords in GBP Landing Page Headings (H1, H2, etc)	102
16	Proper Placement of the Map Pin	101
17	Geographic (City/Neighborhood) Keyword Relevance of Domain Content	101
18	Internal Linking Across Entire Website	100
19	Quantity of Inbound Links to Domain from Locally-Relevant Domains	100
20	Recency of Reviews	99
21	Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains	98
22	Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps)	98
23	HTML NAP Matching GBP NAP	97
24	Internal Links TO GBP Landing Page from Other Pages of Website	97
25	Quality/Authority of Inbound Links to Domain	94
26	Quality/Authority of Inbound Links to GBP Landing Page URL	94
27	Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains	92
28	Age of GBP	90
29	Keywords in Anchor Text of Inbound Links to GBP Landing Page URL	89
30	Volume of Searches for Business Name	89
31	Topical (Product/Service) Keyword Relevance Across Entire Website	88
32	Quantity of Inbound Links to Domain from Industry-Relevant Domains	87
33	Volume of Quality Content on Service Pages	86
34	Keywords in Native Google Reviews	85
35	Reference to Location Specific Entities on GBP Landing Page	82
36	Website's Degree of Focus on a Specific Niche	82
37	Keywords in Anchor Text of Inbound Links to Domain	81
38	Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations	79
39	Positive Sentiment in Review Text	78
40	Quantity of Native Google Ratings (no text)	78
41	Mobile-friendly/Responsive Website	78
42	Business Title in Anchor Text of Inbound Links to GBP Landing Page URL	78
43	Proper Category Associations on Aggregators and Tier 1 Citation Sources	78
44	Quantity of Citations from Locally-Relevant Domains	78
45	Internal Links FROM GBP Landing Page to Other Pages of Website	77
46	Authority of Third-Party Sites on Which Reviews are Present	76
47	Diversity of Inbound Links to GBP Landing Page URL	76
48	Quantity of Engagement Signals on GBP (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc)	76
49	Click-Through Rate from Search Results (General)	75
50	Diversity of Inbound Links to Domain	74
51	Prominence on Key Industry-Relevant Domains	74
52	Keywords in Titles Across Entire Website	73
53	Loadtime of GBP Landing Page	73
54	Volume of Quality Content on Entire Website	73
55	Driving Directions to Business Clicks	73
56	Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid)	72
57	Clicks to Call Business	72
58	Keywords in Headings (H1, H2, etc) Across Entire Website	71
59	Website Uses HTTPS by default	71
60	Quantity of Inbound Links to Domain	71
61	Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual)	71
62	Business Title in Anchor Text of Inbound Links to Domain	70
63	Diversity of Anchor Text to GBP Landing Page URL	70
64	Quantity of Citations from Industry-Relevant Domains	70
65	Quantity of Positive Google Review Attributes	69
66	Quantity of Inbound Links to GBP Landing Page URL	69
67	High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)	68
68	Diversity of Anchor Text to Domain	68
69	Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations)	68
70	Keywords in GBP Landing Page URL	67
71	Volume of Content on GBP Landing Page	67
72	Domain Authority of Website	67
73	In-store visits tracked by Android or Google Maps Mobile app location detection	66
74	Quality/Authority of Structured Citations	65
75	Presence of "Website mentions" Justifications in Local Search Results	63
76	Keywords in Domain Name	63
77	Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)	62
78	Quantity of Reviews on Industry-Specific Sites	61
79	Loadtime of Pages Across Entire Website	61
80	Page Authority of GBP Landing Page URL	61
81	Presence of GBP Services	60
82	Quality/Relevance of Photos	60
83	Enhancement/Completeness of Citations	60
84	Presence of "Identifies as" Attributes on GBP	59
85	Proper Hours Set on GBP	59
86	Diversity of Third-Party Sites on Which Reviews are Present	59
87	Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc)	59
88	Sustained Influx of Links Over Time (rather than bursts)	59
89	Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines)	57
90	Quantity of Structured Citations (IYPs, Data Aggregators)	56
91	Presence of Business on Expert Curated Best of and Similar Lists	55
92	Presence of Review Justifications in Local Search Results	54
93	Quantity of Photos with Google Vision-AI Labels Matching Keywords	54
94	High Numerical Third-Party Ratings (e.g. 4-5)	54
95	Keywords in URLs Across Entire Website	54
96	Presence of "Provides" Justifications in Local Search Results	53
97	Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)	52
98	NAP in Schema/JSON-LD on GBP Landing Page URL	52
99	Local Area Code on GBP	51
100	Keywords in Third-Party Reviews	49
101	Unlinked Brand Mentions	49
102	Keywords in Image ALT attributes on GBP Landing Page	48
103	Keywords in Text Surrounding Links to GBP Landing Page	47
104	Consistency of Citations on Other Citation Sources	47
105	Sustained Output of Content Over Time (rather than bursts)	46
106	Quantity of Photos in General on GBP	45
107	Presence of Crowd Sourced Attributes	44
108	Keywords in Text Surrounding Links to Domain	44
109	Length of Dwell Time on GBP	42
110	Keywords in GBP Services	41
111	Presence of Owner Responses to Most Reviews	40
112	Quantity of Services Performed in Google Reviews	40
113	Presence of Outbound Links to Authority Topically Relevant Sites	40
114	User Added Attributes in GBP	39
115	Embedded Google Map for Location on GBP Landing Page	39
116	Keywords in Image ALT attributes Across Entire Website	38
117	BBB Accredited	38
118	Keywords in GBP Landing Page Meta Description	37
119	Length of Dwell Time on GBP Landing Page	37
120	Keywords in GBP Products	36
121	In-store visits tracked by third-party beacon or location detection technology	36
122	Quantity of Bookings Through Google Booking Partners	36
123	Presence of XML Sitemap	34
124	Comprehensive Google Q&A Section with Owner-Seeded FAQs	32
125	Matching Google Account Domain to GBP Landing Page Domain	31
126	Keywords in Image Filenames on GBP Landing Page	30
127	Setting Service Areas in GBP	29
128	Quantity of Messages Through Google My Business Messaging	29
129	Presence of Google Posts Justifications in Local Search Results	27
130	Quantity of Products on GBP	27
131	Keywords in Meta Descriptions Across Entire Website	27
132	Frequency of Google Posts Posted	26
133	Number of Bookings Through GBP Booking Feature	26
134	Presence of Appointment URL	25
135	Keywords in Google Posts	24
136	Quantity of Videos on GBP	24
137	Keywords in Image Filenames Across Entire Website	24
138	Trusted Photographer / Google Business View Photography	23
139	Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products	23
140	Quantity of Google Posts Posted	22
141	GBP Booking Feature is Enabled	20
142	Quantity of Transactions Identified Through Credit Card Partners	20
143	Quantity of Questions Asked in Google Q&A	19
144	GBP Messaging Feature is Enabled	18
145	Keywords in Google Q&A	18
146	Sum of Transactions Identified Through Credit Card Partners	16
147	Keywords in Owner Responses to Reviews	12
148	Keywords in GBP Description	11
149	Geo-tagged Photos Uploaded to GBP	2

SEO & Advertising Expert, Mark Valerio has served the online industry for over a decade.

SEO vs PPC: Why an Integrated Approach

April 23, 2023

by Mark Valerio PPC Advertising Search Engine Optimization

SEO vs PPC: The Pros and Cons of an Integrated Approach

As businesses continue to compete in the digital landscape, search engine optimization (SEO) and pay-per-click (PPC) advertising have become two of the most popular strategies for driving traffic to websites. Both have their advantages and drawbacks, and deciding which to use can be a daunting task. In this article, we will explore the pros and cons of an integrated approach to SEO and PPC, and offer insights on how to leverage both for maximum results.

What Is SEO

Search engine optimization is the process of optimizing a website and its content to improve its ranking on search engine results pages (SERPs). This involves making changes to the website’s structure and content to make it more visible to search engines, and building backlinks from other websites to increase its authority.

What Is PPC

Pay-per-click advertising (PPC) is a form of digital advertising where businesses pay a fee each time their ad is clicked on. PPC ads are displayed on search engine results pages, social media platforms, and other websites.

Search Engines Landscape

When it comes to SEO (Search Engine Optimization) and PPC (Pay-per-Click) advertising, it’s essential to make an informed decision that aligns with your business goals. To do that, you need to understand the makeup of the search engine result pages (SERPs) for the keywords that matter to you.

Gone are the days of “10 blue links” as search engines have evolved to provide a more comprehensive user experience. Today, SERPs feature a wide variety of page elements, all designed to offer detailed answers and allow users to delve deeper into a topic.

Modern SERPs feature:

Ads
Knowledge panels.
Featured snippets.
Maps.
Images.
Videos.
Top stories (news).
People Also Ask.
Carousels.
Organic listings.
Search tools (related searches, etc.)
And more ads.

Search results are complex and diverse and each of these areas offers an opportunity for keen-eyed search marketers.

Localized Searches

There is a common mistake that a lot of local businesses make, which is to assume that what they see when they Google their target keywords at their location is what everyone sees.

It is important to track your results from different locations as the ads, local pack and organic results (typically localized) will vary.

What we recommend here is that you either conduct manual rank reports from different locations or ideally, use a rank tracking tool that will show you your rankings at various points across the geography you cover.

Pros of SEO

Cost-effective: While SEO requires an initial investment, it is generally cheaper in the long run than PPC advertising.
Long-term results: SEO takes time to show results, but once a website begins to rank well, it can continue to do so for a long time.
Builds credibility: High rankings on search engines can help build credibility and trust with customers

Cons of SEO

Time-consuming: SEO can take months or even years to show results, which can be frustrating for businesses looking for immediate results.
Constantly evolving: Search engines are constantly updating their algorithms, which means businesses must stay up to date with best practices to maintain their rankings.
Limited control: Businesses have limited control over how their website is ranked on search engines, as it ultimately depends on the search engine’s algorithm.

Pros of PPC

Immediate results: PPC advertising can drive traffic to a website immediately, making it a great option for businesses looking for quick results.
Targeted audience: PPC ads can be targeted to specific audiences based on demographics, interests, and search terms.
Measurable: PPC advertising allows businesses to track their ad spend and measure their return on investment (ROI).

Cons of PPC

Costly: PPC advertising can be expensive, especially for highly competitive keywords.
Short-term results: Once a business stops paying for ads, traffic to their website will drop off.
Ad blindness: Many users are becoming increasingly blind to ads and may not click on them, regardless of how targeted they are.

The Third Option: SEO & PPC

In most cases, the right approach will not be either SEO or PPC. But rather a holistic SEM strategy that combines both.

SEO and PPC can be a real ‘boost’ when they are strategically aligned to work together.

A blended approach will typically drive overall results greater than their parts.

The benefits of running SEO and PPC together include:

Keyword and conversion data from PPC can be fed into organic search (SEO).
Geographic areas with weaker SEO coverage can be covered by PPC.
The total traffic volume can be increased by targeting clicks in paid and organic for high-performing keywords.
High-cost, high-volume or low-converting (yet still important) keywords can be moved from PPC to organic search.
A/B testing of ad copy and landing pages can be fed into your organic listing and landing pages.
Remarketing allows you to stay in front of visitors after an initial touch via organic search and customize messaging around their engagement with your site.
Test your keyword strategy in PPC before committing to long-term SEO strategies.
Target users at all customer journey stages, from research to comparison to purchase with commercial keywords.
Increase confidence and awareness by having both strong organic and paid visibility.

In our experience with thousands of businesses, an integrated search strategy that looks at both SEO and PPC is the optimal approach.

We may often start with heavy PPC while organic is built up and then dial that back a little. Alternatively, PPC may be the icing on the cake to bag sales that were set up with SEO traffic.

What is right will always depend on your situation and goals, but the smart mindset is to look at how to get these two titans of modern marketing working together.

Now, more than ever before, it's essential your business has the right visibility online to compete with non-stop rising competition, check out our award-winning services.

SEO & Advertising Expert, Mark Valerio has served the online industry for over a decade.

Local SEO Services - MVee Media - Digital Marketing Agency London, UK

Top 50 Business Citation Sites For The US

April 21, 2023

by Mark Valerio Local SEO Search Engine Optimization

Top 50 Business Citation Sites For The US

To effectively optimize your local listings and allow customers to easily find your business, it’s essential to have a strong presence on not just Google, Facebook, and Bing, but also on local citation sites and directories. These sites, both general and niche to your business, can significantly boost your local search visibility. This comprehensive list of the top 50 local citation sites in the USA serves as a great foundation for your local listing optimization efforts.

Rank	Factor	Score
1	Dedicated Page for Each Service	163
2	Internal Linking Across Entire Website	149
3	Quality/Authority of Inbound Links to Domain	148
4	Geographic (City/Neighborhood) Keyword Relevance of Domain Content	146
5	Keywords in GBP Landing Page Title	140
6	Quantity of Inbound Links to Domain from Locally-Relevant Domains	137
7	Topical (Product/Service) Keyword Relevance Across Entire Website	135
8	Volume of Quality Content on Service Pages	134
9	Volume of Quality Content on Entire Website	132
10	Keywords in Anchor Text of Inbound Links to Domain	128
11	Diversity of Inbound Links to Domain	127
12	Mobile-friendly/Responsive Website	125
13	Quantity of Inbound Links to Domain from Industry-Relevant Domains	124
14	Keywords in GBP Landing Page Headings (H1, H2, etc)	119
15	Website's Degree of Focus on a Specific Niche	119
16	Keywords in Titles Across Entire Website	117
17	Keywords in Headings (H1, H2, etc) Across Entire Website	110
19	Diversity of Anchor Text to Domain	106
20	Physical Address in City of Search	105
21	Quality/Authority of Inbound Links to GBP Landing Page URL	105
22	Loadtime of Pages Across Entire Website	103
23	Domain Authority of Website	102
24	Keywords in Anchor Text of Inbound Links to GBP Landing Page URL	101
25	Quantity of Inbound Links to Domain	101
26	Sustained Influx of Links Over Time (rather than bursts)	101
27	Internal Links TO GBP Landing Page from Other Pages of Website	98
28	Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains	98
29	Diversity of Inbound Links to GBP Landing Page URL	97
30	Keywords in Domain Name	95
31	Click-Through from Search Results for Relevant Search Terms / from Geographically Relevant Locations	95
32	Sustained Output of Content Over Time (rather than bursts)	94
33	Click-Through Rate from Search Results (General)	94
34	Loadtime of GBP Landing Page	92
35	Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains	92
36	Business Title in Anchor Text of Inbound Links to Domain	91
37	Internal Links FROM GBP Landing Page to Other Pages of Website	91
38	Prominence on Key Industry-Relevant Domains	91
39	Reference to Location Specific Entities on GBP Landing Page	88
40	Volume of Searches for Business Name	88
41	Keywords in URLs Across Entire Website	86
42	Keywords in GBP Landing Page URL	85
43	Diversity of Anchor Text to GBP Landing Page URL	82
44	Authority of Third-Party Sites on Which Reviews are Present	80
45	Volume of Content on GBP Landing Page	80
46	Business Title in Anchor Text of Inbound Links to GBP Landing Page URL	80
47	Proximity of Address to the Point of Search (Searcher-Business Distance)	77
48	HTML NAP Matching GBP NAP	75
49	Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations)	74
50	Keywords in Text Surrounding Links to Domain	73
51	Presence of XML Sitemap	72
52	Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines)	70
53	Presence of Outbound Links to Authority Topically Relevant Sites	69
54	Quantity of Inbound Links to GBP Landing Page URL	69
55	Presence of Business on Expert Curated Best of and Similar Lists	69
56	Quantity of Citations from Locally-Relevant Domains	68
57	Diversity of Third-Party Sites on Which Reviews are Present	65
58	Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps)	65
59	Quantity of Citations from Industry-Relevant Domains	65
60	Page Authority of GBP Landing Page URL	63
61	Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)	63
62	Keywords in Image ALT attributes Across Entire Website	58
63	Unlinked Brand Mentions	58
64	NAP in Schema/JSON-LD on GBP Landing Page URL	57
65	Quality/Authority of Structured Citations	57
66	Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid)	55
67	High Numerical Google Ratings (e.g. 4-5)	54
68	Quantity of Reviews on Industry-Specific Sites	54
69	Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc)	52
70	Keywords in Image ALT attributes on GBP Landing Page	52
71	Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual)	52
72	Keywords in GBP Business Title	50
73	Keywords in Text Surrounding Links to GBP Landing Page	49
74	Primary GBP Category	48
75	Proper Category Associations on Aggregators and Tier 1 Citation Sources	47
76	Quantity of Structured Citations (IYPs, Data Aggregators)	46
77	High Numerical Third-Party Ratings (e.g. 4-5)	45
78	Keywords in Image Filenames Across Entire Website	45
79	Enhancement/Completeness of Citations	45
80	Keywords in Image Filenames on GBP Landing Page	44
81	Proximity of Address to Centroid	43
82	Keywords in Third-Party Reviews	42
83	Positive Sentiment in Review Text	41
84	Consistency of Citations on Other Citation Sources	41
85	Keywords in GBP Landing Page Meta Description	38
86	BBB Accredited	38
87	Sustained Influx of Reviews Over Time (rather than bursts)	37
88	Quantity of Native Google Reviews (w/text)	36
89	Keywords in Meta Descriptions Across Entire Website	36
90	Length of Dwell Time on GBP Landing Page	36
91	High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)	35
92	Recency of Reviews	35
93	Embedded Google Map for Location on GBP Landing Page	35
94	Quality/Relevance of Photos	33
95	Keywords in Native Google Reviews	33
96	Verified GBP	32
97	Completeness of GBP	31
98	Presence of "Website mentions" Justifications in Local Search Results	31
99	Additional GBP Categories	30
100	Quantity of Photos with Google Vision-AI Labels Matching Keywords	29
101	Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc)	27
102	Age of GBP	24
103	Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products	22
104	Quantity of Engagement Signals on GBP (scrolling through listing, clicking photos, reading reviews, reading Q&A, clicking on Posts, etc)	22
105	Matching Google Account Domain to GBP Landing Page Domain	21
106	Clicks to Call Business	21
107	Length of Dwell Time on GBP	21
108	Presence of "Provides" Justifications in Local Search Results	20
109	Driving Directions to Business Clicks	20
110	Presence of Review Justifications in Local Search Results	19
111	Proper Placement of the Map Pin	19
112	Quantity of Positive Google Review Attributes	19
113	Local Area Code on GBP	16
114	Removal of spam listings through spam fighting	16
115	Quantity of Native Google Ratings (no text)	16
116	Quantity of Photos in General on GBP	15
117	Quantity of Products on GBP	15
118	Quantity of Services Performed in Google Reviews	15
119	In-store visits tracked by Android or Google Maps Mobile app location detection	15
120	Presence of Owner Responses to Most Reviews	13
121	Quantity of Bookings Through Google Booking Partners	13
122	Comprehensive Google Q&A Section with Owner-Seeded FAQs	12
123	Presence of Google Posts Justifications in Local Search Results	12
124	Proper Hours Set on GBP	12
125	Frequency of Google Posts Posted	11
126	Presence of Crowd Sourced Attributes	11
127	Presence of GBP Services	11

Citation Site	Domain Authority
maps.apple.com	100
google.com	100
facebook.com	96
bing.com	93
yelp.com	93
local.yahoo.com	93
foursquare.com	92
bbb.org	91
mapquest.com	89
yellowpages.com	87
here.com	86
city-data.com	85
manta.com	81
tomtom.com	78
merchantcircle.com	77
nextdoor.com	77
angi.com	76
justlanded.com	76
citysearch.com	75
superpages.com	69
company.com	68
us.kompass.com	66
local.com	66
elocal.com	66
brownbook.net	61
storeboard.com	61
chamberofcommerce.com	60
infobel.com	59
spoke.com	59
yellowbook.com	58
hotfrog.com	58
insiderpages.com	57
yellowbot.com	57
botw.org	56
ezlocal.com	56
tupalo.com	56
cybo.com	54
ebusinesspages.com	54
showmelocal.com	53
yellow.place	52
salespider.com	51
ibegin.com	50
citysquares.com	50
n49.com	49
2findlocal.com	48
us.enrollbusiness.com	48
neustarlocaleze.biz	47
yasabe.com	46
cylex.us.com	45
golocal247.com	45

Get in touch today for a free consultation with our experts to boost your business online visibility

SEO & Advertising Expert, Mark Valerio has served the online industry for over a decade.

Top 50 Local Citation Sites for the UK

April 21, 2023

by Mark Valerio Search Engine Optimization

Top 50 Local Citation Sites for the UK

Getting listed on local citation sites is crucial to boosting your local search visibility. By building a strong local search presence, you can attract potential customers who are looking for services in their area via search engines. This comprehensive list of the top 50 local citation sites and directories in the UK will help you meet your customers’ local search needs and improve your local SEO efforts.

Citation Site	Domain Authority
maps.apple.com	100
facebook.com	96
google.co.uk	94
directory.mirror.co.uk	94
bing.com	93
foursquare.com	92
here.com	86
tomtom.com	78
justlanded.com	76
yell.com	72
yelp.co.uk	70
botw.org.uk	69
ailoq.com	69
gb.kompass.com	66
brownbook.net	61
storeboard.com	61
houzz.co.uk	60
lacartes.com	60
infobel.com	59
spoke.com	59
cylex-uk.co.uk	57
192.centralindex.com	57
freeindex.co.uk	56
tupalo.com	56
scoot.co.uk	54
cybo.com	54
trepup.com	54
uk.showmelocal.com	53
nextdoor.co.uk	52
yellow.place	52
callupcontact.com	52
allinlondon.co.uk	51
europages.co.uk	51
thomsonlocal.com	49
n49.com	49
expressbusinessdirectory.com	49
gb.enrollbusiness.com	48
2findlocal.com	48
askmap.net	47
hotfrog.co.uk	46
findtheneedle.co.uk	44
whodoyou.com	44
misterwhat.co.uk	41
opening-times.co.uk	39
approvedbusiness.co.uk	39
uksmallbusinessdirectory.co.uk	38
mylocalservices.co.uk	36
fyple.co.uk	35
tuugo.co.uk	33
opendi.co.uk	28

SEO & Advertising Expert, Mark Valerio has served the online industry for over a decade.

Digital Marketing Agency - On Page Optimization Guide - MVee Media

Best WordPress Plugins You Must Have: 2023

March 27, 2023

by Mark Valerio Local SEO On Page SEO Search Engine Optimization Technical SEO

Our Top 5 WordPress Plugins

Introduction

When it comes to building a successful WordPress website, choosing the right plugins is crucial. With the vast selection of plugins available, it can be overwhelming to know which ones to use. That’s why we’ve put together a list of our top reviewed plugins that we believe are essential for any WordPress site.

Elementor (Pro)

Elementor is a popular drag-and-drop page builder that allows you to create professional-looking designs without any coding skills. The free version is great, but upgrading to Elementor Pro unlocks even more features and functionality, such as theme building, WooCommerce integration, and advanced widgets. It’s an excellent tool for anyone who wants to design their website with ease.

Gravity Forms

Gravity Forms is a powerful form builder plugin that allows you to create custom forms for your website, such as contact forms, surveys, and quizzes. With its intuitive drag-and-drop interface, you can easily build complex forms in minutes. Gravity Forms also integrates with popular third-party services like Mailchimp, PayPal, and Salesforce.

Amelia Booking

If you run a service-based business, Amelia Booking is a must-have WordPress plugin for you. It is an appointment booking plugin that helps you manage your appointments, customers, and payments.

With Amelia Booking, you can create customizable booking forms, set up different services and staff members, and accept online payments. This plugin is perfect for businesses such as spas, salons, medical clinics, and any other business that relies on appointments.

WP-Rocket

WP-Rocket is a premium caching plugin that can speed up your website by compressing files, minimizing code, and caching pages. It also includes features such as lazy loading, database optimization, and image optimization, which can further improve your site’s performance. With WP-Rocket, you can improve your website’s speed without any technical knowledge.

RankMath

RankMath is a popular SEO plugin that helps you optimize your website for search engines. It includes features such as keyword analysis, XML sitemaps, schema markup, and more. RankMath is also beginner-friendly, making it a great option for those who are new to SEO.

Sucuri

Sucuri is a security plugin that helps protect your website from malware, hacks, and other security threats. It includes features such as firewall protection, malware scanning, and blacklist monitoring. With Sucuri, you can have peace of mind knowing that your website is secure.

SEO & Advertising Expert, Mark Valerio has served the online industry for over a decade.

Migrating To Google Analytics 4

March 18, 2023

by Mark Valerio News Search Engine Optimization

Migrating To Google Analytics 4

If you’re still using Universal Analytics for your website, it’s time to make the switch to Google Analytics 4. As of July 1, 2023, Universal Analytics will no longer process new data for standard reports.

Google has made it fairly easy for those who already have Universal Analytics installed to migrate to #GoogleAnalytics 4. By making the switch, you’ll have access to more advanced features and insights to better understand your website’s performance and user behavior.

GA4 vs Universal Analytics: Why the upgrade is worth it

Google Analytics 4 (GA4) is the next generation of web analytics from Google that offers advanced features like cross-device tracking, machine learning insights, and event-based data collection that make it a more comprehensive and effective analytics solution than Universal Analytics. GA4 is designed to provide a more holistic view of user behavior and customer journeys, enabling businesses to better understand and optimize their online performance across multiple touch points and channels.

However, if you fail to migrate to GA4, you risk losing crucial data and insights that could impact your digital marketing strategy. Don’t let this happen to you! Take action now and make the switch to GA4 to stay ahead of the game.

At MVee Media, we stay on top of the latest trends and updates in the digital marketing world to ensure that our clients always have access to the most up-to-date tools and strategies. Contact us today to learn more about how we can help you make the switch to GA4 and optimize your website’s performance.

How to Migrate to Google Analytics 4 (GA4)

Are you ready to make the switch to Google Analytics 4 (GA4)? If so, you’ve come to the right place! Here is a step-by-step guide on how to set up GA4 in a friendly and easy-to-understand tone.

Step 1: Creating a New GA4 Property

To get started, go to the Account column and click on Property. From there, create a new property, give it a name, and select your reporting time zone and currency. After this, select your industry category and business size before finalizing the creation process.

Step 2: Adding a Data Stream

In the Property column, click Data Streams, and then Add Stream. You can add a data stream from an iOS app, Android app, or web.

Step 3: Setting Up Data Collection for Websites

To start seeing data in your new GA4 property, you have to add the Google tag to your web pages. If you’re using Google Sites, HubSpot, Wix, WooCommerce, or WordPress, you can paste your G-ID into the Google Analytics field provided by your CMS. If you don’t have access to a field to enter your G-ID, you can paste the Google tag into your CMS’s custom HTML feature.

Step 4: Activating Google Signals

This step is required for enhanced remarketing and reporting. With Google Signals active, audiences created in GA4 that are published to Google Ads can serve ads in cross-device-eligible remarketing campaigns.

Step 5: Mapping UA Custom Events to GA4

You can use dual tagging to maintain your UA implementation while building your new GA4 property. Doing this lets you build a historical record in GA4 while still being dependent on UA until the switch.

Step 6: Migrating UA Goals and Conversions to GA4

We recommend using Google’s comprehensive guide on how to do this, or simply get in touch with us.

Step 7: Migrating Audiences

We recommend using Google’s comprehensive guide on how to do this, or simply get in touch with us.

Watch this convenient, short video guide:

or Click Here to Follow Google's Step-by-Step Guide

If you're still struggling with your tracking pixels, get in touch with our experts. We provide permanent solutions and award-winning ongoing support.