Add Data Stream to Google Analytics 4

Migrating To Google Analytics 4

Migrating To Google Analytics 4

If you’re still using Universal Analytics for your website, it’s time to make the switch to Google Analytics 4. As of July 1, 2023, Universal Analytics will no longer process new data for standard reports.

Google has made it fairly easy for those who already have Universal Analytics installed to migrate to #GoogleAnalytics 4. By making the switch, you’ll have access to more advanced features and insights to better understand your website’s performance and user behavior.

GA4 vs Universal Analytics: Why the upgrade is worth it

Google Analytics 4 (GA4) is the next generation of web analytics from Google that offers advanced features like cross-device tracking, machine learning insights, and event-based data collection that make it a more comprehensive and effective analytics solution than Universal Analytics. GA4 is designed to provide a more holistic view of user behavior and customer journeys, enabling businesses to better understand and optimize their online performance across multiple touch points and channels.

However, if you fail to migrate to GA4, you risk losing crucial data and insights that could impact your digital marketing strategy. Don’t let this happen to you! Take action now and make the switch to GA4 to stay ahead of the game.

At MVee Media, we stay on top of the latest trends and updates in the digital marketing world to ensure that our clients always have access to the most up-to-date tools and strategies. Contact us today to learn more about how we can help you make the switch to GA4 and optimize your website’s performance.

How to Migrate to Google Analytics 4 (GA4)

Are you ready to make the switch to Google Analytics 4 (GA4)? If so, you’ve come to the right place! Here is a step-by-step guide on how to set up GA4 in a friendly and easy-to-understand tone.

Step 1: Creating a New GA4 Property

To get started, go to the Account column and click on Property. From there, create a new property, give it a name, and select your reporting time zone and currency. After this, select your industry category and business size before finalizing the creation process.

Step 2: Adding a Data Stream

In the Property column, click Data Streams, and then Add Stream. You can add a data stream from an iOS app, Android app, or web.

Step 3: Setting Up Data Collection for Websites

To start seeing data in your new GA4 property, you have to add the Google tag to your web pages. If you’re using Google Sites, HubSpot, Wix, WooCommerce, or WordPress, you can paste your G-ID into the Google Analytics field provided by your CMS. If you don’t have access to a field to enter your G-ID, you can paste the Google tag into your CMS’s custom HTML feature.

Step 4: Activating Google Signals

This step is required for enhanced remarketing and reporting. With Google Signals active, audiences created in GA4 that are published to Google Ads can serve ads in cross-device-eligible remarketing campaigns.

Step 5: Mapping UA Custom Events to GA4

You can use dual tagging to maintain your UA implementation while building your new GA4 property. Doing this lets you build a historical record in GA4 while still being dependent on UA until the switch.

Step 6: Migrating UA Goals and Conversions to GA4

We recommend using Google’s comprehensive guide on how to do this, or simply get in touch with us.

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Step 7: Migrating Audiences

We recommend using Google’s comprehensive guide on how to do this, or simply get in touch with us.

Watch this convenient, short video guide:

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Mark Valerio - MVee Media - Marketing and Advertising Agency London, UK

SEO  & Advertising Expert, Mark Valerio has served the online industry for over a decade.

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