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'What Is Local SEO?'
Local SEO, a specialized branch of organic SEO, is dedicated to enhancing the online visibility of small businesses in local search results. It revolves around utilizing specific keywords and phrases tailored to the business’s location and target audience, aligning with user intent and search engine results pages (SERPs).
Local SEO holds significant importance as it empowers businesses to connect with potential customers who already express interest in their offerings. When someone searches for “restaurants near me” or “plumbers in Leeds,” businesses that appear prominently in local search results enjoy a higher likelihood of capturing those valuable clicks.
In today’s digital age, a staggering 81% of consumers in Leeds turn to online resources before ever stepping into a physical store. They rely on search engines, directories, and business websites to discover the products and services they desire.
For local businesses in Leeds, establishing a robust online presence is paramount. When your business achieves high rankings in local search results, you become more visible to potential customers actively seeking the solutions you provide. It’s a game-changer for connecting with your target audience.
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Search engines like Google look at two things when evaluating a website and deciding where to rank it – relevance and trust. Relevance takes into account the quality of content on a website and the code behind the scenes. Building relevance means optimizing the code, and making sure the content accurately represents the business and the brand. Trust refers to how many other sites on the internet link back to a site. If a large number of high-quality sites point back to it and your content satisfies the searcher’s intent then the Google algorithm will start to trust it more and move it up in the rankings.
Keyword Optimization: It takes a lot to rank well for a keyword, so we do exhaustive research to find the very best ones keywords for the business.
Website Optimization: We have a team of Copy write and Content specialists that will facilitate onsite recommendations based on the keyword we’re targeting. This is critical to improve the site’s relevance with Google.
Business Profile Development: To make sure Google and prospective customers know that the business is active, we create and maintain up-to-date profiles on trusted online business directories.
The keywords we suggest are unique to every business and are based on extensive research. We consider many factors including your specific products or services, industry, location, competition, and more. Our goal is find the keywords that will provide the most impact for your business, regardless of the package you choose.
MVee Media provides total transparency into the work that we perform. Each client gets access to a custom reporting dashboard, showing every SEO action performed both on and off their website. You can track every action performed, as well as monitor keyword movement and overall performance. We also provide monthly updates for all SEO customers to review campaign activity and performance.
Good organic SEO can’t be done overnight, it takes time. Many of our clients start to see their rankings rise within 3-4 months. In fact, 86% of our small business clients reach the 1st page of Google after 6-9 months of SEO work (when implementing our recommended keywords). To know how a client’s campaign is performing, we provide total transparency into all of the work that we perform. We give each client access to our custom reporting dashboard, that shows every single SEO action performed. Clients can track how every dollar of their spend gets used, as well as monitor keyword movement and overall performance.