Advertising & PPC Benchmarks 2022
This report contains 2022 search advertising benchmark data to help you better assess, manage, and maximize your campaigns and budgets. A few notes on the report:
- This data is pulled from over 18K LOCALiQ client campaigns, advertising over the past year and into Q1 of 2022.
- Our proprietary platform dynamically shifts budget between search channels on a campaign-by-campaign basis, but in aggregate, 82% of spend was allotted to Google Ads and 18% to Microsoft.
- Metrics include average cost per click, average click-through rate, average cost per lead, and average conversion rate.