Scaling a Google Ads Account - The Right Way
This leading laser surgical practice had previously worked with a few PPC management agencies that managed their accounts. They often faced challenges balancing revenue in paid search, returning on ad spend in their competitive niche, and reaching their overall goals. Over time, their account structure became disorganized and difficult to manage.
They sought out for an agency that could help increase their return on ad spend, generate more revenue and get their account back on track.
Our initial strategy began with optimizing and restructuring their Google Ads account in order to give us the best opportunity for success. We started with large efforts of analysing historical search terms, category and ads performance. Then, we built and segmented audiences, and structuring campaigns in a way that allowed for better bid and budget management. Implemented also SKAG strategy for best performing keywords.
Aside from the above, we’ve also optimized various aspects of the account and campaigns:
✓ 𝐒𝐡𝐚𝐫𝐢𝐧𝐠 𝐒𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐬 𝐨𝐟𝐟
✓ 𝐌𝐢𝐧. 𝐔𝐬𝐞 𝐨𝐟 𝐛𝐫𝐨𝐚𝐝 𝐦𝐚𝐭𝐜𝐡 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬
✓ 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐯𝐞 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐋𝐢𝐬𝐭𝐬
✓ 𝐔𝐬𝐞 𝐨𝐟 𝐬𝐢𝐧𝐠𝐥𝐞 𝐚𝐝 𝐠𝐫𝐨𝐮𝐩 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 (𝐒𝐊𝐀𝐆) 𝐟𝐨𝐫 𝐛𝐞𝐬𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐊𝐖𝐃
✓ 𝐆𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝐎𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 – 𝐇𝐚𝐧𝐝𝐩𝐢𝐜𝐤𝐞𝐝 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐩𝐨𝐬𝐭𝐜𝐨𝐝𝐞𝐬
✓ 𝗛𝗮𝘃𝐢𝐧𝐠 𝗮𝘁 𝗹𝗲𝗮𝘀𝘁 𝟭 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗔𝗱𝘀 𝗮𝗻𝗱 𝟮 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝗔𝗱𝘀 𝗽𝗲𝗿 𝗔𝗱 𝗚𝗿𝗼𝘂𝗽 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐦𝐚𝐢𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬
✓ 𝗥𝘂𝗻𝐧𝐢𝐧𝐠 𝗮 𝗥𝗲-𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻
After just a couple of months, we saw a significant increase in return on ad spend and revenue, while bringing their monthly ad budget down by more than 50%.