Scaling a Google Ads Account - The Right Way

We are going to reveal in this case study how we increased revenue while drastically decrease Ad spend with our PPC Services

The Problem

This leading laser surgical practice had previously worked with a few PPC management agencies that managed their accounts. They often faced challenges balancing revenue in paid search, returning on ad spend in their competitive niche, and reaching their overall goals. Over time, their account structure became disorganized and difficult to manage.

They sought out for an agency that could help increase their return on ad spend, generate more revenue and get their account back on track.

The Strategy

Our initial strategy began with optimizing and restructuring their Google Ads account in order to give us the best opportunity for success. We started with large efforts of analysing historical search terms, category and ads performance. Then, we built and segmented audiences, and structuring campaigns in a way that allowed for better bid and budget management. Implemented also SKAG strategy for best performing keywords.

Aside from the above, weโ€™ve also optimized various aspects of the account and campaigns:

โœ“ ๐’๐ก๐š๐ซ๐ข๐ง๐  ๐’๐ž๐š๐ซ๐œ๐ก ๐š๐ง๐ ๐ƒ๐ข๐ฌ๐ฉ๐ฅ๐š๐ฒ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค๐ฌ ๐จ๐Ÿ๐Ÿ

โœ“ ๐Œ๐ข๐ง. ๐”๐ฌ๐ž ๐จ๐Ÿ ๐›๐ซ๐จ๐š๐ ๐ฆ๐š๐ญ๐œ๐ก ๐ค๐ž๐ฒ๐ฐ๐จ๐ซ๐๐ฌ

โœ“ ๐„๐ฑ๐ญ๐ž๐ง๐ฌ๐ข๐ฏ๐ž ๐๐ž๐ ๐š๐ญ๐ข๐ฏ๐ž ๐ค๐ž๐ฒ๐ฐ๐จ๐ซ๐๐ฌ ๐‹๐ข๐ฌ๐ญ๐ฌ

โœ“ ๐”๐ฌ๐ž ๐จ๐Ÿ ๐ฌ๐ข๐ง๐ ๐ฅ๐ž ๐š๐ ๐ ๐ซ๐จ๐ฎ๐ฉ ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ (๐’๐Š๐€๐†) ๐Ÿ๐จ๐ซ ๐›๐ž๐ฌ๐ญ ๐ฉ๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐ข๐ง๐  ๐Š๐–๐ƒ

โœ“ ๐†๐—ฒ๐—ผ๐—ด๐—ฟ๐—ฎ๐—ฝ๐—ต๐—ถ๐—ฐ ๐Ž๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป – ๐‡๐š๐ง๐๐ฉ๐ข๐œ๐ค๐ž๐ ๐ฅ๐จ๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐š๐ง๐ ๐ฉ๐จ๐ฌ๐ญ๐œ๐จ๐๐ž๐ฌ

โœ“ ๐—›๐—ฎ๐˜ƒ๐ข๐ง๐  ๐—ฎ๐˜ ๐—น๐—ฒ๐—ฎ๐˜€๐˜ ๐Ÿญ ๐——๐˜†๐—ป๐—ฎ๐—บ๐—ถ๐—ฐ ๐—”๐—ฑ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐Ÿฎ ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—”๐—ฑ๐˜€ ๐—ฝ๐—ฒ๐—ฟ ๐—”๐—ฑ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ ๐ข๐ง ๐ญ๐ก๐ž๐ข๐ซ ๐ฆ๐š๐ข๐ง ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ

โœ“ ๐—ฅ๐˜‚๐—ป๐ง๐ข๐ง๐  ๐—ฎ ๐—ฅ๐—ฒ-๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป

The Results

After just a couple of months, we saw a significant increase in return on ad spend and revenue, while bringing their monthly ad budget down by more than 50%.

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