Increased Visbility & Website Visits by 2,550% For a Tattoo Studio in London (UK)

We are going to reveal in this case study how we increased visbility by 2530% for a Tattoo & Laser Removal studio with our Local SEO services.

The Problem

This tattoo parlour, in North London, had quite a few issues in terms of On-Page website optimizations, as well as NAP (Name Address Phone) incongruences on their local listings, when we first analysed their site.

This has caused the tattoo parlour, which on Social Media had a fairly strong presence, to fall back on searches, losing a great deal of visibility and potential revenue – Despite them being way more competitive within their market

The Strategy

Our first step was to set the right expectations for our client. Then the next step was to fix and enhance their local visibility on SERPs and Maps.

Business Citations are a strong signal for local SEO as they also function as backlinks (main ranking signal), along with proximity and business reputation (reviews).

And since this tattoo studio had quite a few issues with their business listing online (citations), we have manually reviewed each and every one, added new ones, fixed existing ones, and enhanced all listings, along with optimizing their social media, website, and incorporating location signals, data aggregators and voice search business submission.

✓ Optimization of Google Business Profile

✓ Added and Indexed the location on major maps networks: Apple, Bing, Yahoo

✓ Quality Local & Citations (local backlinks and voice search powered by Yext and NearMe Suite by Uberall thanks to a strategic partnership)

✓ Development and deployment of a tailored online booking system to overcome COVID restrictions, and be able to take advance bookings and keep the business alive, while it was on a decisively long “closed doors” restrictive period.

✓ On-Page SEO focusing on Internal link strategy

✓ Further optimization of Social Media Channels (focusing on Local SEO and filling as many information as possible, including main keywords) and deployed a Youtube channel (which reached Millions of views and you can find this particular case study here)

The Results

The results were not only outstanding at a level of visibility and results online,  but it also generated an incredible amount of revenue (£20k) for the business, while being closed for COVID restrictions: